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Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

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Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

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MANILA GREY: Vancouver's Rising R&B Duo

March 18, 2023

The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......

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How did Miley Cyrus’ Heartbreak Song “Flowers” Break the Spotify Record?

March 17, 2023

The singer, songwriter, and actress Miley Cyrus has recently released a record-breaking song called “Flowers” in January 2023. This song recites her 10-year long relationship with her ex-husband....

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Men I Trust: Canada’s DIY Indie Band That Could Be Your New Favourite

March 4, 2023

Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is

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Basics For Building an At-Home Recording Studio

March 3, 2023

Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve

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Facing the Music: Legal Challenges With AI and Copyright Laws

February 25, 2023

People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and

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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Alex Warren’s ‘Burning Down’ Marks a New Wave of TikTok Stars in Music

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TikTok sensation Alex Warren has officially entered the Billboard Hot 100 with his new single, Burning Down, marking a significant milestone in his transition from social media star to music artist. This achievement is a testament to the growing influence of TikTok creators in the music industry, as platforms like TikTok continue to blur the lines between viral fame and mainstream success.

From TikTok to the Top

Alex Warren, known for his candid and heartfelt content on TikTok, has garnered millions of followers by sharing snippets of his life and creative talents. With Burning Down, he takes a major step into the music world, blending his relatable storytelling with a polished pop sound that resonates with fans far beyond the platform.

The song’s success on the Billboard Hot 100 highlights the power of TikTok as a launchpad for new artists. What began as a space for dance challenges and viral trends has evolved into a breeding ground for musical talent, with creators like Warren leveraging their massive audiences to jumpstart their music careers.

TikTok’s Role in Shaping the Music Industry

TikTok’s influence on the music industry cannot be overstated. The platform has propelled countless songs to viral status, giving artists—both established and emerging—a direct connection to listeners. For TikTokers like Alex Warren, it’s more than just a promotional tool; it’s a space where they can showcase their musical abilities, build fanbases, and test new material in real time.

The transition from TikTok creator to music artist is not without its challenges. Critics often question whether social media fame translates to genuine talent, but artists like Warren are proving that the two can coexist. His ability to craft deeply personal lyrics and deliver them with authenticity has earned him praise, helping to bridge the gap between viral popularity and musical credibility.

A New Generation of Artists

Alex Warren isn’t alone in this movement. TikTok has birthed a wave of creators who have successfully entered the music industry, including Dixie D’Amelio, Bella Poarch, and Jxdn. Each has brought their unique style and fanbase to the table, reshaping traditional ideas about how music careers are built.

For many of these creators, their music reflects the same authenticity and relatability that made them popular on TikTok. This connection with fans gives them a unique advantage, as listeners feel invested in their journeys both as creators and as artists.

What’s Next for Alex Warren?

With Burning Down igniting his music career, Alex Warren is poised for even greater success. As he continues to release music and build his brand, he represents a new generation of artists redefining what it means to break into the industry.

For TikTok creators-turned-musicians, the path to success is both exciting and uncharted. With platforms like TikTok continuing to shape the cultural landscape, the music industry is becoming more accessible than ever for those willing to take the leap.

Alex Warren’s journey is just beginning, and his success serves as an inspiration for countless other creators dreaming of turning their passions into lasting careers. As TikTok’s influence continues to grow, the line between social media star and music artist will only continue to blur, creating opportunities for a new wave of talent to shine.