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In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...
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Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...
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Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...
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Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...
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For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........
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August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...
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Chief Keef, the enigmatic figure of the rap industry, has once again disrupted the scene with the release of his much-anticipated mixtape, Almighty So 2. Dropping over a decade after its predecessor, this project reaffirms Keef's influence and showcases his evolution as an artist.
Almighty So emerged in 2013, a pivotal moment in Keef's career. At just 18, he was already labelled a washed-up rapper by some, yet this mixtape catapulted him to cult status. Fast forward to 2024, and Keef, now an elusive figure, delivers a sequel that defies expectations.
The Chicago drill style, which Keef helped pioneer, has since transcended borders, becoming a global phenomenon. Keef's self-produced beats are unapologetically hard-hitting, staying true to the genre's roots while incorporating artfully flipped samples that add depth and complexity.
The guest features on the album, including the likes of Sexyy Red, Quavo, and Tierra Whack, complement Keef's ferocious delivery, adding layers to the sonic landscape. Tierra Whack's explosive performance on "Banded Up" is a standout moment, highlighting the tape's diversity and Keef's ability to collaborate across genres.
Moreover, Almighty So 2 arrives amidst a flurry of activity for Keef. His recent collaboration with super-producer Mike Will Made-It on the Dirty Nachos mixtape has generated buzz, signalling a fruitful partnership. Keef's upcoming performance at the Summer Smash Festival also marks his return to the Chicago stage after a decade-long hiatus, promising a historic moment for both the artist and his hometown.
Despite numerous delays and setbacks, Almighty So 2 is a testament to Keef's resilience and enduring relevance in an ever-evolving industry. With its raw authenticity and unapologetic swagger, this project solidifies Chief Keef's status as a true icon of hip-hop. As fans eagerly immerse themselves in the sonic landscape of Almighty So 2, one thing is certain: Chief Keef's influence continues reverberating through the halls of rap, ensuring his place in the pantheon of legends for years to come.
