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For an aspiring music creator, attending SXSW in 2024 could be a game-changer for your career. Here are the top 10 reasons why you should make it a priority to attend:
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If you’ve been searching for musicians who share your passion for breakcore, drum and bass, jungle, or other less mainstream genres on platforms like BandLab, it can be frustrating to feel like...
Read moreIn 2018, Ariana Grande was the sole female artist to top the Billboard Hot 100 as a solo act with her hit *“thank u, next.”* While Beyoncé, Camila Cabello, and Cardi B also reached No. 1 that year, their chart-topping singles featured collaborations with male artists who dominated airwaves and streaming platforms. This male-heavy presence on the charts highlighted a broader trend: the waning dominance of traditional pop, which was giving way to the pop-rap fusion of artists like Drake and Post Malone.
Despite this shift, Grande emerged as a torchbearer for a new era of pop, bringing the genre back into the spotlight with her groundbreaking albums *Sweetener* and *thank u, next.*
The Rise of an “It Girl” in Pop
The past decade has seen a significant evolution in pop music. Female-driven pop once ruled the airwaves with icons like Madonna, Whitney Houston, Janet Jackson, and Mariah Carey defining an era. Yet, as mainstream music shifted toward R&B and hip-hop influences, cries about the decline of classic pop grew louder.
Enter Ariana Grande, whose ability to blend her pop roots with contemporary trends has positioned her as the genre’s modern “It Girl.” With *Sweetener* (2018) and *thank u, next* (2019), Grande reinvigorated pop, achieving massive streaming success and record-breaking feats. She became the first artist since The Beatles in 1964 to claim the top three spots on the Billboard Hot 100 with *“7 rings,”* *“break up with your girlfriend, i’m bored,”* and *“thank u, next.”*
Her success also highlighted a shift in pop’s sound. Starting with her 2013 debut, *“The Way,”* which fused ‘90s R&B influences with modern pop sensibilities, Grande has continually evolved her sound to align with changing trends.
Making Pop More Personal
The release of *Sweetener* and *thank u, next* marked a turning point in Grande’s career. These albums showcased her growth from a teen idol into a mature artist, mirroring the trajectory of stars like Christina Aguilera and Britney Spears, who transitioned from bubblegum pop to more personal and experimental works.
Much like Aguilera’s *Stripped* and Spears’ *Blackout,* Grande’s albums weave her personal life into the music. Tracks like *“no tears left to cry”* and *“breathin”* address the aftermath of the Manchester Arena bombing in 2017, while songs such as *“R.E.M.”* and *“ghostin”* reflect on her relationship with late rapper Mac Miller. Her vulnerability in addressing topics like mental health, grief, and love connects deeply with her audience, making her music both relatable and cathartic.
Redefining Pop Stardom
Grande’s impact extends beyond her music. Her music videos, from the surreal visuals of *“no tears left to cry”* to the rom-com nostalgia of *“thank u, next,”* have become cultural moments, capturing global attention with their creativity and relatability.
Sonically, her back-to-back releases *Sweetener* and *thank u, next* showcase her versatility. From the ethereal cover of Imogen Heap’s *“goodnight n go”* to the confident, trap-infused *“7 rings,”* Grande effortlessly bridges eras and genres, echoing the chameleonic artistry of Rihanna.
What truly sets Grande apart is her unpredictability. Whether it’s surprise singles, rapid album releases, or her willingness to share her personal life, she continually reinvents the role of a pop star.
The Future of Pop
In an era where music is increasingly fragmented by niches, Ariana Grande has managed to unite audiences across generations and tastes. Her ability to blend vulnerability with artistry, while redefining what it means to be a pop star, ensures her lasting legacy in the industry.
As pop music evolves, Grande’s influence serves as a reminder that authenticity, adaptability, and emotional connection remain at the heart of the genre’s most enduring successes.