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YouTube Announces New “Creator Music” Platform

October 4, 2022

In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...

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Deep Dive: How Conan Gray Writes His Songs

October 5, 2022

Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...

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Phoebe Bridgers: A Deep Dive into Songwriting

October 17, 2022

Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...

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How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

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Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

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Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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SEVENTEEN is Going "HOT" This Summer

June 6, 2022

SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...

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AURORA Ponders Life, Death, and the Heart in New Album

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Norwegian alt-pop sensation AURORA is set to release her highly anticipated fifth album, "What Happened To The Heart?" Following a series of successful projects—2016's "All My Demons Greeting Me As A Friend," 2018's "Infections Of A Different Kind (Step 1)," 2019's "A Different Kind Of Human (Step 2)," and 2022's "The Gods We Can Touch"—AURORA continues to captivate audiences with her introspective and ethereal music.

Reflecting on her new album, AURORA quips from her hotel room in Paris, “I feel like I'm about to give birth. I cannot wait not to be pregnant anymore; I can have a glass of wine again [laughs]. No, it feels super intense, and it feels wonderful. I'm really excited for the world to hear it, especially my fans. I'm just so excited for them to hear it.”

And her fans indeed have much to be excited about. After a two-year hiatus, AURORA returned in November with "Your Blood," a disco-infused track that showcased her vocal range. She followed this with "The Conflict Of The Mind," a laid-back tune encouraging slow dancing. In March, she released "Some Type Of Skin," a powerful modern pop song with a soaring chorus, potentially influencing artists like Billie Eilish. Last month, she surprised fans with the dancefloor anthem "To Be Alright."

However, the poignant centerpiece of the upcoming album may be "A Soul With No King," remixed by the legendary Brian Eno. This track, anchored by the mandolin, sees AURORA returning to her folky roots to explore humanity's disconnection from nature. “People wake up because they have to, not because they want to, and they go to work and sit inside these rooms… that is like a prison! And we can't leave," she remarks, highlighting the societal structures that confine us.

The title "What Happened To The Heart?" emerged from a transformative letter by Indigenous activists titled "We Are The Earth," which profoundly impacted AURORA. She describes the album as her “most personal and cathartic” work, processing grief, anger, and ultimately, focused determination.

“It started out as pain and grief, and then it became anger – not a blind anger – and eventually, after the grief was processed, it became the focus, I would say,” AURORA shares. “First, you grieve whatever you find so hopelessly wrong and unworthy in this world that we live in. So many people deserve so much more than what this world is giving them, and it's just completely heartbreaking to think that we deserve so much more as people, such a better world.”

AURORA’s album navigates the complexities of modern life, from self-destruction to self-healing. The process begins with the album's first track, "Echo Of My Shadow," which she describes as the moment a part of her died and she resolved to become a "better, peaceful weapon for the world."

Her exploration of the human condition continues with "The Essence," "My Name," and "Earthly Delights," incorporating traditional instruments like the Chinese pipa alongside contemporary electronic influences from artists like The Chemical Brothers and Underworld. The album spans a variety of styles, from folky acoustic beauty to high-energy dance tracks, reflecting AURORA's diverse musical inspirations.

AURORA's previous collaborations, such as her 2018 performance with Norwegian band Wardruna on the song "Helvegen" and her recent work with Bring Me The Horizon, demonstrate her ability to blend traditional and modern elements seamlessly. This fusion is evident throughout "What Happened To The Heart?", creating a rich tapestry of sound and meaning.

In her music and her message, AURORA invites us to reconnect with our humanity, urging us to look beyond the superficial and engage with the deeper, often uncomfortable questions of life. "What Happened To The Heart?" is more than an album; it's a call to action, a plea for empathy, and a reminder of the beauty and pain inherent in the human experience.

As we await the release of "What Happened To The Heart?", AURORA leaves us with this thought: “We are good people, and we deserve peace. My God, it’s a lot.” Her music is a testament to this belief, offering solace and inspiration in a world that often feels disconnected and chaotic.