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Should You Start with an EP? A Guide for New Music Creators

September 9, 2024

When it comes to launching your music career, one common question arises: "Should I start with an EP or a single?" This is a crucial decision for any new artist, especially for those who are trying...

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Why Connor Price and Forrest Frank’s ‘Up’ is the Ultimate Feel-Good Anthem

September 9, 2024

Connor Price and Forrest Frank’s track ‘Up’. This song has been everywhere, and for good reason—it’s got everything you need to vibe, feel inspired...

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Apply Reverb to Your Drum Recordings: A Guide to Perfecting Your Drum Mix

September 8, 2024

Reverb can be a powerful tool in drum recordings, adding depth, space, and character to your drum mix. However, using it correctly is essential to ensure your drums don’t sound too muddy or distant...

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Have Fun Playing Your Instrument Again: Tips for Reigniting Your Passion

September 8, 2024

Playing an instrument can be one of the most fulfilling experiences, but it’s natural to feel like you’ve hit a plateau, especially after playing for years. If you’re finding it hard to enjoy...

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Achieving the JPEGMAFIA Unique Sound: A Breakdown of His Mixing Techniques

September 8, 2024

Whether you're a fan of his chaotic beats, distorted vocals, or gritty textures, it's clear that his mixing approach is a key element in creating the signature JPEGMAFIA sound. But how does he do it?

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SXSW 2024: Why Music Creators Shouldn’t Miss This Year’s Festival

February 5, 2024

For an aspiring music creator, attending SXSW in 2024 could be a game-changer for your career. Here are the top 10 reasons why you should make it a priority to attend:

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Maximize Your Music Promotion: Proven Strategies from Industry Icons

September 5, 2024

Promoting your music can be just as challenging as writing it. You've spent time creating songs you're proud of, but now you're stuck wondering how to get your music heard by a wider audience. The...

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Improve Your Songwriting Skills: Techniques to Break Through the Creative Rut

September 5, 2024

Feeling stuck in a rut with your songwriting? You’re not alone. Many songwriters, even the most successful ones, have faced moments where the creative well seems to run dry. The good news is that...

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Promote Your Music On An Independent Budget

September 4, 2024

But the truth is, many successful artists have faced the same hurdles and found creative solutions to reach their audience without relying on big budgets or full-scale...

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Keep Your Rap Lyrics & Flow Fresh

September 4, 2024

Whether it’s bragging about your strength, future fame, or taking on rivals, it can feel repetitive and uninspiring after a while. So, what do you do when you’re tired of writing the same thing...

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How to Start a Band and Get Your First Gig: Lessons from Music Legends

September 3, 2024

Starting a band and getting your first gig can feel like a daunting task, especially when you’re juggling a full-time job and a passion for music. But don’t worry—many famous musicians have been in...

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Find Music Creators Who Share Your Genre Interests: Navigating Online Music Communities

September 3, 2024

If you’ve been searching for musicians who share your passion for breakcore, drum and bass, jungle, or other less mainstream genres on platforms like BandLab, it can be frustrating to feel like...

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AURORA Ponders Life, Death, and the Heart in New Album

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Norwegian alt-pop sensation AURORA is set to release her highly anticipated fifth album, "What Happened To The Heart?" Following a series of successful projects—2016's "All My Demons Greeting Me As A Friend," 2018's "Infections Of A Different Kind (Step 1)," 2019's "A Different Kind Of Human (Step 2)," and 2022's "The Gods We Can Touch"—AURORA continues to captivate audiences with her introspective and ethereal music.

Reflecting on her new album, AURORA quips from her hotel room in Paris, “I feel like I'm about to give birth. I cannot wait not to be pregnant anymore; I can have a glass of wine again [laughs]. No, it feels super intense, and it feels wonderful. I'm really excited for the world to hear it, especially my fans. I'm just so excited for them to hear it.”

And her fans indeed have much to be excited about. After a two-year hiatus, AURORA returned in November with "Your Blood," a disco-infused track that showcased her vocal range. She followed this with "The Conflict Of The Mind," a laid-back tune encouraging slow dancing. In March, she released "Some Type Of Skin," a powerful modern pop song with a soaring chorus, potentially influencing artists like Billie Eilish. Last month, she surprised fans with the dancefloor anthem "To Be Alright."

However, the poignant centerpiece of the upcoming album may be "A Soul With No King," remixed by the legendary Brian Eno. This track, anchored by the mandolin, sees AURORA returning to her folky roots to explore humanity's disconnection from nature. “People wake up because they have to, not because they want to, and they go to work and sit inside these rooms… that is like a prison! And we can't leave," she remarks, highlighting the societal structures that confine us.

The title "What Happened To The Heart?" emerged from a transformative letter by Indigenous activists titled "We Are The Earth," which profoundly impacted AURORA. She describes the album as her “most personal and cathartic” work, processing grief, anger, and ultimately, focused determination.

“It started out as pain and grief, and then it became anger – not a blind anger – and eventually, after the grief was processed, it became the focus, I would say,” AURORA shares. “First, you grieve whatever you find so hopelessly wrong and unworthy in this world that we live in. So many people deserve so much more than what this world is giving them, and it's just completely heartbreaking to think that we deserve so much more as people, such a better world.”

AURORA’s album navigates the complexities of modern life, from self-destruction to self-healing. The process begins with the album's first track, "Echo Of My Shadow," which she describes as the moment a part of her died and she resolved to become a "better, peaceful weapon for the world."

Her exploration of the human condition continues with "The Essence," "My Name," and "Earthly Delights," incorporating traditional instruments like the Chinese pipa alongside contemporary electronic influences from artists like The Chemical Brothers and Underworld. The album spans a variety of styles, from folky acoustic beauty to high-energy dance tracks, reflecting AURORA's diverse musical inspirations.

AURORA's previous collaborations, such as her 2018 performance with Norwegian band Wardruna on the song "Helvegen" and her recent work with Bring Me The Horizon, demonstrate her ability to blend traditional and modern elements seamlessly. This fusion is evident throughout "What Happened To The Heart?", creating a rich tapestry of sound and meaning.

In her music and her message, AURORA invites us to reconnect with our humanity, urging us to look beyond the superficial and engage with the deeper, often uncomfortable questions of life. "What Happened To The Heart?" is more than an album; it's a call to action, a plea for empathy, and a reminder of the beauty and pain inherent in the human experience.

As we await the release of "What Happened To The Heart?", AURORA leaves us with this thought: “We are good people, and we deserve peace. My God, it’s a lot.” Her music is a testament to this belief, offering solace and inspiration in a world that often feels disconnected and chaotic.