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Bad Omens' alt-metal breakout, "Just Pretend," has transcended its origins as an ironic parody to become a genuine No. 1 radio rock hit. The song, featured on the band's 2022 Album, "The Death of Peace of Mind," initially gained traction as a viral TikTok song before claiming the top spot on Billboard's Mainstream Rock Airplay chart. In a recent interview with NME, Bad Omens' vocalist-songwriter Noah Sebastian shared the surprising journey of how a song conceived as a comedic take on radio rock conventions evolved into a chart-topping anthem.
Noah Sebastian revealed that the origin of "Just Pretend" was born out of frustration and a desire to make fun of the formulaic nature of radio-friendly rock. In response to pressures from outside perspectives advocating for a more radio-oriented approach, Sebastian decided to prove a point by creating what he describes as an "ironic butt-rock song." The intention was to demonstrate how effortlessly one could produce a song adhering to the stereotypical opinions of mainstream rock.
Despite the initial sarcastic intentions, Sebastian found himself captivated by the chorus he had created for "Just Pretend." The exaggerated boldness and intentionally silly vocals took an unexpected turn, revealing a genuinely great hook that stuck with the songwriter. The decision was made to immediately develop the song for the record, setting the stage for an ironic twist in the band's trajectory.
Throughout their career, Bad Omens has stuck to the principle of creating music without ulterior motives. The band's focus has consistently been on crafting music they genuinely enjoy and feel proud of, rather than succumbing to external pressures or industry expectations. "Just Pretend" stands as a testament to this, as it defied its initial sarcastic purpose to become a radio rock sensation.
Noah Sebastian reflected on the irony of the situation, acknowledging that a song written to poke fun at the ease of creating radio rock has now claimed the top spot on the radio rock charts. The unexpected success of "Just Pretend" marks a full-circle moment for Bad Omens, highlighting how art can surprise us, 'Just Pretend' showcases the unexpected beauty that comes from being true to oneself in creative expression.
Bad Omens' journey with "Just Pretend" serves as a reminder that artistic endeavors, even those born out of irony, can take on a life of their own. The accidental transformation of a parody into a No. 1 radio rock hit underscores the power of genuine creativity and the unpredictable path that music can take when driven by authenticity rather than external expectations.
