December 11, 2023
The majority of the music industry, including the rock music industry, is dominated by American artists. Most of the big record label companies are American, famous musical awards shows like the...
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December 11, 2023
There are hundreds of music genres, hundreds of thousands of bands, and millions of songs that exist in the world today, and these numbers are constantly growing. In this vast sea of music...
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December 6, 2023
Iron Maiden is one of my favourite heavy metal bands, and is one of my favourite musical groups overall as well. With their theatrical performances, complex musical arrangements and iconic songs...
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December 6, 2023
In a surprising turn of events, Lil Uzi Vert, the revolutionary Philadelphia rapper, has announced that their upcoming album, "Luv Is Rage 3," will mark the end of their prolific music career...
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December 2, 2023
There is a vast amount of variety when it comes to genres, sub-genres, and styles of music. Normally, when two musical artists collaborate to create a new song, the individual artists both produce...
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November 29, 2023
In a groundbreaking turn of events, the eagerly anticipated music extravaganza, Sick New World, following last year returns to the city of Las Vegas on April 27, 2024...
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November 29, 2023
Two years ago today, the fashion world lost one of its brightest stars, Virgil Abloh, at the young age of 41. A trailblazing designer known for his groundbreaking work with Off-White and Louis...
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November 29, 2023
One of the most iconic and well known genres of music is rock. It has been around for many decades, and it continues to evolve to this day...
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November 28, 2023
Keinemusik, an innovative music-creator collective from Berlin, represents a distinctive movement in the electronic music scene. The group's name, which translates to "no music" in German, embodies...
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November 28, 2023
The music world is buzzing with anticipation as Kanye West, now known as Ye, and Ty Dolla $ign are set to release their joint album, a project enveloped in both excitement and controversy...
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November 24, 2023
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be...
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November 24, 2023
People often say that music is a universal language. It is one of those things that all humans understand and enjoy, and it has an incredible ability to bring people together and create a sense...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
