October 4, 2023
What makes Alan Walker's music so special is its ability to evoke a profound sense of nostalgia. His songs are often associated with the 2010s, a time when many people were just enjoying their youth..
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October 2, 2023
This year, we shine a spotlight on The Snotty Nose Rez Kids, a dynamic, ultra-talented, Indigenous hip-hop duo whose music and activism spreads the message of truth and reconciliation through rap.
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September 29, 2023
Madison Beer's journey began in the most modern of ways: on the internet. Born on March 5, 1999, in Jericho, New York, Madison was introduced to music at a young age...
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September 29, 2023
After a long two year wait since the release of her first breakout album “Sour”, Olivia Rodrigo is back with her sophomore album, “GUTS.” Olivia Rodrigo has been a revelation in the music...
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September 29, 2023
Throughout the show, the trainees trained rap, dance, and vocal skills through a variety of battles. On April 20, 2023, the nine members of ZEROBASEONE (ZB1) were announced....
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September 27, 2023
The highly awaited sophomore album from Lil Tecca, the 21-year-old hip-hop sensation, is called "TEC," and it's safe to say that it demonstrates the artist's development and professional maturity...
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September 27, 2023
Drake and SZA, has recently swept the globe with their most recent single, "Slime You Out." This unique and intriguing song has already attracted a lot of attention...
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September 25, 2023
What sets Laufey apart is her unique fusion of jazz, folk, and pop elements, creating a sound that resonates with both jazz enthusiasts and a younger audience...
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September 25, 2023
For the past few months, K-pop fans have turned to the new reality competition that is America 2 Korea (A2K). The show’s premise involves contestants earning “stones” ...
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September 22, 2023
In a move that’s sure to thrill ARMYs around the world, all seven BTS members have officially committed to renewing their contracts with BigHit Music and HYBE...
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September 22, 2023
Alongside RCA Records in the States, SM Entertainment’s newest boy group, RIIZE, is showing enormous promise in the growing music market...
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September 22, 2023
n the world of music, there are few artists as enigmatic and prolific as Sia. While her distinctive voice and captivating performances have earned her a well-deserved spot in the limelight...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
