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Jelani Aryeh’s highly anticipated album, The Sweater Club, dropped today, delivering exactly what fans have been eagerly awaiting. At 24, the San Diego native has already taken the indie-pop world...
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Alicia Keys, born Alicia Augello Cook on January 25, 1981, in New York City, is an artist whose influence and talent have transcended musical genres and generations. With her powerful voice...
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Armaan Malik, born on July 22, 1995, in Mumbai, India, is a name that resonates with melody, versatility, and youthful charm. As one of the most prominent voices in contemporary Indian music...
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Country music legend George Strait has once again demonstrated his unparalleled star power by breaking the record for the largest concert ever held in the United States. His recent performance at...
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Katy Perry is once again stirring excitement in the music world with the announcement of her upcoming single, "Woman’s World," heralding a new album that promises to continue her dynamic presence...
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Carrie Underwood celebrated a major milestone in her illustrious career on June 1, as she performed her 50th show in the "Reflection: The Las Vegas Residency" at Resorts World Theatre. This...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
