September 16, 2024
Writing lyrics that are metaphorical and cryptic can feel like a daunting task, especially when you hear others do it effortlessly. It’s easy to feel that your lyrics come across as literal or...
Read moreSeptember 9, 2024
Teaching music to young children is a rewarding but challenging experience, especially if you're used to playing instruments yourself rather than instructing others. Whether it’s drums, piano...
Read moreSeptember 9, 2024
Every great musician has a distinct voice that defines their sound. Think of Billie Joe Armstrong from Green Day, Axl Rose of Guns N' Roses, or Dave Mustaine from Megadeth. Imagine Green Day...
Read moreSeptember 9, 2024
In today’s fast-paced, tech-driven music world, having musical talent is just the beginning. Technology has transformed the way music is produced, offering musicians unprecedented access to...
Read moreSeptember 9, 2024
Many aspiring music creators are captivated by the lavish, grandiose quality of certain beats. Tracks like Kanye West's "Devil in a New Dress" or many of Westside Gunn's productions embody this...
Read moreSeptember 9, 2024
When it comes to launching your music career, one common question arises: "Should I start with an EP or a single?" This is a crucial decision for any new artist, especially for those who are trying...
Read moreSeptember 9, 2024
Connor Price and Forrest Frank’s track ‘Up’. This song has been everywhere, and for good reason—it’s got everything you need to vibe, feel inspired...
Read moreSeptember 8, 2024
Reverb can be a powerful tool in drum recordings, adding depth, space, and character to your drum mix. However, using it correctly is essential to ensure your drums don’t sound too muddy or distant...
Read moreSeptember 8, 2024
Playing an instrument can be one of the most fulfilling experiences, but it’s natural to feel like you’ve hit a plateau, especially after playing for years. If you’re finding it hard to enjoy...
Read moreSeptember 8, 2024
Whether you're a fan of his chaotic beats, distorted vocals, or gritty textures, it's clear that his mixing approach is a key element in creating the signature JPEGMAFIA sound. But how does he do it?
Read moreFebruary 5, 2024
For an aspiring music creator, attending SXSW in 2024 could be a game-changer for your career. Here are the top 10 reasons why you should make it a priority to attend:
Read moreSeptember 5, 2024
Promoting your music can be just as challenging as writing it. You've spent time creating songs you're proud of, but now you're stuck wondering how to get your music heard by a wider audience. The...
Read moreCoca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang "I'd like to buy the world a Coke"? That jingle, turned into a hit song by The New Seekers, reached No. 7 on the Billboard Hot 100. Now, Coke is back with an ambitious plan to shake up the music scene once again.
This time, Coca-Cola is partnering with Universal Music Group (UMG) to produce and promote original tracks by some of the biggest stars in the industry. For instance, the K-pop sensation NewJeans recently dropped "How Sweet," a bilingual R&B-infused pop track that's already creating buzz. Other artists like Colombian superstar Karol G and electronic music producer Peggy Gou are also on board, each bringing their unique flavor to the Coke Studio lineup.
But this isn’t just about creating catchy tunes. Coke Studio is rolling out a series of original songs throughout 2024, with each track accompanied by high-profile music festival experiences and live performances. This global initiative aims to blend the brand’s appeal with the reach of these artists, promoting both the music and Coca-Cola in over 150 countries.
Coca-Cola's strategy is all about staying relevant and connecting with younger, more health-conscious consumers. By collaborating with popular and culturally influential artists, the brand aims to tap into new markets and demographics. This isn’t your typical advertising; it’s about creating genuine value and fostering deeper connections with fans.
Coke Studio has come a long way since its debut in Brazil in 2007. It found massive success in Pakistan by 2008 with a TV musical variety show that bridged generational and cultural gaps. Since then, it has expanded to India, Africa, the Philippines, and Bangladesh, growing into a global program by 2022.
One standout project was "The Conductor," a collaborative cover of Queen's "A Kind of Magic," featuring artists like Nigerian star Tems and American R&B singer Ari Lennox. This innovative approach garnered millions of views and showcased Coke Studio's potential to blend diverse musical styles into something universally appealing.
The latest Coke Studio venture features a roster of globally influential artists, chosen for their deep connections with their fans. This season includes acts like NewJeans, Peggy Gou, and Karol G, with more artists set to join from the U.S. and Africa.
The goal is to create a "value exchange" that fosters loyalty and love for Coca-Cola. By partnering with artists who have a strong, authentic connection with their fans, Coca-Cola hopes to enhance its brand's relevance and engagement. This strategy is supported by partnerships with platforms like Spotify, which will help promote the new music through dedicated events and social media activations.
So, can Coca-Cola hit the top of the charts with its bold new music strategy? With a lineup of talented artists and a solid promotional plan, it looks like Coke is ready to make some serious noise in the music world. Whether you're a longtime fan of the brand or just love discovering new music, keep an ear out for what Coke Studio has in store. It’s bound to be a sweet, sweet tune.