September 9, 2024
When it comes to launching your music career, one common question arises: "Should I start with an EP or a single?" This is a crucial decision for any new artist, especially for those who are trying...
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Connor Price and Forrest Frank’s track ‘Up’. This song has been everywhere, and for good reason—it’s got everything you need to vibe, feel inspired...
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Reverb can be a powerful tool in drum recordings, adding depth, space, and character to your drum mix. However, using it correctly is essential to ensure your drums don’t sound too muddy or distant...
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Playing an instrument can be one of the most fulfilling experiences, but it’s natural to feel like you’ve hit a plateau, especially after playing for years. If you’re finding it hard to enjoy...
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Whether you're a fan of his chaotic beats, distorted vocals, or gritty textures, it's clear that his mixing approach is a key element in creating the signature JPEGMAFIA sound. But how does he do it?
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For an aspiring music creator, attending SXSW in 2024 could be a game-changer for your career. Here are the top 10 reasons why you should make it a priority to attend:
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Promoting your music can be just as challenging as writing it. You've spent time creating songs you're proud of, but now you're stuck wondering how to get your music heard by a wider audience. The...
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Feeling stuck in a rut with your songwriting? You’re not alone. Many songwriters, even the most successful ones, have faced moments where the creative well seems to run dry. The good news is that...
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But the truth is, many successful artists have faced the same hurdles and found creative solutions to reach their audience without relying on big budgets or full-scale...
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If you’ve been searching for musicians who share your passion for breakcore, drum and bass, jungle, or other less mainstream genres on platforms like BandLab, it can be frustrating to feel like...
Read moreCoca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang "I'd like to buy the world a Coke"? That jingle, turned into a hit song by The New Seekers, reached No. 7 on the Billboard Hot 100. Now, Coke is back with an ambitious plan to shake up the music scene once again.
This time, Coca-Cola is partnering with Universal Music Group (UMG) to produce and promote original tracks by some of the biggest stars in the industry. For instance, the K-pop sensation NewJeans recently dropped "How Sweet," a bilingual R&B-infused pop track that's already creating buzz. Other artists like Colombian superstar Karol G and electronic music producer Peggy Gou are also on board, each bringing their unique flavor to the Coke Studio lineup.
But this isn’t just about creating catchy tunes. Coke Studio is rolling out a series of original songs throughout 2024, with each track accompanied by high-profile music festival experiences and live performances. This global initiative aims to blend the brand’s appeal with the reach of these artists, promoting both the music and Coca-Cola in over 150 countries.
Coca-Cola's strategy is all about staying relevant and connecting with younger, more health-conscious consumers. By collaborating with popular and culturally influential artists, the brand aims to tap into new markets and demographics. This isn’t your typical advertising; it’s about creating genuine value and fostering deeper connections with fans.
Coke Studio has come a long way since its debut in Brazil in 2007. It found massive success in Pakistan by 2008 with a TV musical variety show that bridged generational and cultural gaps. Since then, it has expanded to India, Africa, the Philippines, and Bangladesh, growing into a global program by 2022.
One standout project was "The Conductor," a collaborative cover of Queen's "A Kind of Magic," featuring artists like Nigerian star Tems and American R&B singer Ari Lennox. This innovative approach garnered millions of views and showcased Coke Studio's potential to blend diverse musical styles into something universally appealing.
The latest Coke Studio venture features a roster of globally influential artists, chosen for their deep connections with their fans. This season includes acts like NewJeans, Peggy Gou, and Karol G, with more artists set to join from the U.S. and Africa.
The goal is to create a "value exchange" that fosters loyalty and love for Coca-Cola. By partnering with artists who have a strong, authentic connection with their fans, Coca-Cola hopes to enhance its brand's relevance and engagement. This strategy is supported by partnerships with platforms like Spotify, which will help promote the new music through dedicated events and social media activations.
So, can Coca-Cola hit the top of the charts with its bold new music strategy? With a lineup of talented artists and a solid promotional plan, it looks like Coke is ready to make some serious noise in the music world. Whether you're a longtime fan of the brand or just love discovering new music, keep an ear out for what Coke Studio has in store. It’s bound to be a sweet, sweet tune.