May 10, 2024
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Charli XCX has opened up about her early struggles in the British music scene, revealing that she often felt like an outsider whose innovative ideas were dismissed as "silly or childish." As she prepares to release her sixth studio album, Brat, the singer, born Charlotte Aitchison, reflected on her journey in an interview with The Observer. She discussed the challenges she faced in gaining acceptance and recognition within the industry, noting that the press perpetuated the narrative of her straddling the line between underground and pop music, which many found difficult to understand.
Despite these challenges, Aitchison found a creative home with PC Music, the label founded by A.G. Cook, who has been a key collaborator since her 2017 mixtape Number 1 Angel. The label, known for its avant-garde approach to pop music, ceased issuing new music last year but played a crucial role in bringing Aitchison's unique ideas to life. She credited PC Music with embracing her unconventional style and helping her bring her vision to reality, despite the initial skepticism she faced from other collaborators.
Aitchison acknowledged that the music industry has evolved, with a growing appreciation for niche and unique artistic expressions. She expressed satisfaction with her journey, noting that she now feels accepted for who she is and is content with her status as an outsider. Embracing her unconventional path, Aitchison concluded, "I'm happy with the winding path I’ve taken, and with my status as more of an outsider, because sometimes I feel a bit awkward being in the club. I’m at peace with it all. It’s all cool."
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