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Songwriting BTS’ Jungkook New Single “SEVEN” ft. Latto

July 21, 2023

BTS, the global sensation, continues to astound the music industry with their incredible music and meaningful lyrics. Among the members, Jungkook, also referred to as the "Golden Maknae," is.....

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How Beyoncé Crafts Her Music

July 19, 2023

Music industry icon Beyoncé is powerful and captivating. She is known not only for her dramatic performances, but also for her outstanding songwriting skills. We will delve deeper into the creative...

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Gunna’s Comeback to the Music Industry Despite Controversy

July 19, 2023

Gunna, a mainstream rapper, just released a new album containing a #1 “Billboard Hot 100” hit song called “fukumean” despite the current controversy around his name. Gunna was arrested back in May....

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Tik Tok is Now a Music Streaming Service

July 19, 2023

Everyone knows Tik Tok as the app that blew up during COVID as a way for people to create and share short videos for others to enjoy. The video’s posted range from funny skits, dances, lip sync.....

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The Shadow of Sour Writing “Vampire” by Olivia Rodrigo

July 19, 2023

The mastermind behind the overwhelmingly successful album, Sour, the 20-year-old Olivia Rodrigo comes back into the spotlight with a new heart wrenching single, ‘Vampire’ and the...

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Musical Web Reveal: Spider-Man: Across the Spider-Verse Music Creation Process

July 18, 2023

Spider-Man: Across the Spider-Verse took the world by storm with its groundbreaking animation, immersive storytelling and captivating visuals . One of the key elements that contributed to the succe...

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Unleash an Icon: What Makes Rihanna's Music Legendary

June 12, 2023

Barbados-born superstar Rihanna has left an indelible mark on the music industry with her iconic sound, versatile talent, and fearless attitude. Her music has become a cultural phenomenon....

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Exploring Harry Styles’ Music Journey

May 31, 2023

Capturing millions with a unique sound and compelling personality in an ever-evolving world of contemporary music. Very few artists have been able to do it....

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Exploring Taylor Swift's Songwriting Process

May 25, 2023

Legendary singer-songwriter Taylor Swift has captivated the world with her haunting lyrics and infectious melodies. Behind her numerous chart hits lies an intriguing songwriting process.....

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Kiana Ledé - Goes 'Deeper' About Hard Work & Perseverance

May 18, 2023

Kiana Ledé has been rocking in the R&B scene and her latest single “Jealous” continues this trend. The other day, Sonical.ly had the chance to sit down and talk with Ledé about her musical journey.

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DJ Khalil - The Secrets to a 5x Grammy Award Winning Career as a Music Producer

May 18, 2023

Anyone within the hip-hop scene knows the name, DJ Khalil. He gained popularity for both his music-producing and DJing skills. The other day, Sonical.ly had a chance to sit down and talk with DJ Khal

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Ed Sheeran Successfully Defends Himself in Copyright Trial

May 7, 2023

Copyright infringement cases are very much on the rise in the music industry. Recently, Ed Sheeran was on the receiving end of one. Fortunately for him and the music industry as a whole, he won. Who

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Drake & Future’s timeless album: What a Time to be Alive

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Photo Source: NME

Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release is more than simply a collection of songs; it's a sonic trip that has crossed generations and cemented itself as a classic in the history of modern hip-hop.Bringing together two colossal figures in modern hip-hop, Drake and Future, "What a Time to Be Alive" is a collaboration that sent shockwaves through the music industry. Both artists were at the peak  of their careers, and this collaboration of amazing artists was nothing short of monumental. The combined force of their talent, creativity, and unique styles produced an album that feels as fresh and exciting  today as it did back then on its original release.

This album's production was largely directed by Metro Boomin who is famous for producing albums such as Savage Mode II, Without warning and even the movie Spider-verse soundtrack. The beats are lavish, complex, and appealing, mixing trap, R&B.  Each rhythm is carefully made, acting as a blank canvas on which Drake and Future express themselves lyrically. The album's "What a Time to Be Alive" production is a model of innovation, showing the classic artistry that serves as its foundation. Upon its release, "What a Time to Be Alive" was nothing short of a cultural phenomenon. It dominated conversations, social media, and charts, leaving an indelible mark on the hip-hop landscape. The influence of the album continues to be felt in subsequent musical works, underscoring its lasting cultural impact. Even to this day you may hear some tracks such as "Big Rings", "Jersey”, and last but not least "Jumpman. 

 "What a Time to Be Alive" is more than just an album; it's a time capsule that captures the essence of rap royalty. Its timeless production, introspective lyrics, cultural impact, and enduring influence make it a timeless masterpiece. The collaborative genius of Drake and Future will forever echo through the halls of hip-hop, reminding us of the magic that happens when musical legends unite.