October 20, 2023
Recently announcing a collaboration titled “Too Much” to be released with BTS’ Jungkook, as well as Central Cee, it is scheduled to be released on October 20, 2023.
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Just two months ago, NewJeans etched their names in the annals of music history by accomplishing a feat that set the industry abuzz. Their second mini album, “Get Up,” soared to the top of the...
Read moreOctober 16, 2023
The album was heavily influenced by 1970s rock and folk music, as frontman Neil Smith tells Monday Magazine: “We just decided we wanted to have a very natural-sounding album...
Read moreOctober 12, 2023
Approaching their two-year debut anniversary, they're kicking off their first world tour, titled “SHOW WHAT I HAVE”. It’s been mentioned that IVE’s first concert is set to embrace the idea...
Read moreOctober 9, 2023
Recently, Blackpink's Jennie has made a triumphant return with her latest single, "You & Me," released on October 6, 2023, marking her first solo release since the global success of "Solo" in 2018...
Read moreOctober 9, 2023
Tale Of Us are an electronic music duo formed in 2008 consisting of Carmine Conte and Matteo Milleri. Soundscapes produced range from dance floor music to chill ambient soundscapes and abstract...
Read moreOctober 8, 2023
On October 6, (G)I-DLE dropped their latest EP, Heat. The mini-album, consisting of 5 tracks, was made through a collaboration between Cube Entertainment and 88Rising...
Read moreOctober 8, 2023
NCTzens, the wait is finally over. On October 6, NCT 127 returned with their fifth album, Fact Check, accompanied by a futuristic music video for the album’s title track...
Read moreOctober 8, 2023
Riot Games has paired up with global K-pop sensation, NewJeans, a five-member group composed of Hanni, Danielle, Minji, Hyein, and Haerin. On October 4, 2023...
Read moreOctober 6, 2023
The wait for the Toronto rapper’s long-awaited album is finally here. After a summer full of teasing, Drake’s fourth album in barely two years ”For All the Dogs” has arrived...
Read moreOctober 5, 2023
Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release...
Read moreOctober 5, 2023
The Sonder group is a rare find in the world of modern R&B. Producer's Atu, Dpat, and lead vocalist Brent Faiyaz make up the band Sonder, which spins a captivating musical story...
Read moreA recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at the National Independent Venue Association (NIVA) conference, sparking conversations about the implications for artists, venues, and the broader live music industry.
The study by Eventbrite highlights a growing tendency among concert-goers to delay their ticket purchases until closer to the event date. This trend has significant implications for how venues and artists plan and manage their events. Delayed ticket buying can affect everything from marketing strategies to financial planning, as predictable early ticket sales numbers become less reliable.
Several factors may be contributing to this shift, including economic uncertainties and a saturated market of entertainment options which make fans more cautious about spending. Additionally, the rise of digital platforms has made last-minute ticket purchases easier and more convenient, encouraging fans to wait and decide closer to the event date.
For venues and promoters, this trend poses both challenges and opportunities. On one hand, it creates a degree of uncertainty in event planning and financial forecasting. On the other hand, it also offers the potential to drive sales with last-minute promotions and discounts. Venues and promoters may need to adapt their strategies to cater to this new consumer behaviour pattern to maximize attendance and revenue.
During the NIVA conference, industry leaders discussed various strategies to address these challenges. Suggestions included improving customer engagement through personalized marketing, leveraging data analytics to better predict buying patterns, and creating more flexible pricing models that encourage earlier purchases without alienating those who prefer to buy later.
The discussion at the NIVA conference indicated a consensus that the trend of later ticket buying is likely to continue, influenced by broader trends in consumer behaviour and technological advancements. This means that the live music industry will need to continue evolving its strategies to effectively respond to these changes.
Eventbrite's findings on the delayed ticket-buying habits of music fans mark a critical shift in the live entertainment landscape. As the industry digests these insights and adapts to meet the new challenges, the way forward will likely involve a blend of innovative marketing, enhanced customer engagement practices, and flexible event management strategies. The ability of venues, promoters, and artists to adjust to these trends will be crucial in shaping the future of live music events.