February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming
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Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are
Read moreJanuary 31, 2023
Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because
Read moreBreaking Boundaries in the Age of Polished Performances
In today’s music landscape, live concert broadcasts have grown increasingly predictable, packaged, and polished. But at this year’s Coachella, Frank Ocean shattered the mold with a performance that refused to conform. Opting out of the official livestream, Ocean transformed his set into a raw, unpredictable experience that connected fans in a way no corporate stream ever could. This wasn’t just a concert—it was a declaration, challenging the way we consume music and reminding us of the beauty of unpredictability and imperfection.
The Ice Rink in the Desert: A Metaphor for the Unconventional
Originally, Ocean’s performance was rumored to feature an ice-skating rink—an almost surreal concept amid Coachella’s desert heat. Though the idea was ultimately scrapped, it spoke volumes about Ocean’s commitment to breaking expectations. An ice rink at Coachella symbolized the refreshing contrast he brings to an industry obsessed with consistency and control. Ocean was set to deliver a performance that was, from the start, designed to defy the usual festival narrative.
A Digital Gathering: Fans Unite in Waiting
With Coachella’s official livestream off the table, fans took to Instagram Live, creating an impromptu online gathering where they waited together, linked by a shared anticipation. As rumors swirled that even Lorde was among the virtual crowd, the experience took on a communal spirit—a reminder that music is as much about connection as it is about sound. When Ocean finally emerged, the shaky, handheld broadcasts didn’t detract from the music; they amplified it, allowing fans to experience something real and raw, beyond the polished, commercial facade.
A Rejection of “Frictionless” Entertainment
Ocean’s decision to forego the official stream was more than a practical choice; it was a bold stance against the sanitized, on-demand culture that has dominated the industry. In a time where live performances are engineered for perfection and predictable formulas, Ocean’s set embraced the chaos of live art, rejecting the idea that concerts should be passive, predictable experiences. With ticket prices skyrocketing, digital streams have become a lifeline for fans unable to attend in person. But rather than offering a rehearsed show, Ocean’s set was messy, thrilling, and unapologetically real—pushing back against an industry that increasingly values smoothness over spontaneity.
Embracing the Humanity of Live Music
While some critics balked at the unconventional nature of Ocean’s set, others saw it for what it was: a revival of the authentic, human element that’s often lost in today’s performances. Watching Ocean perform through a series of shaky, unfiltered streams was an invitation to experience music that wasn’t just heard but felt. Every unplanned moment, every unexpected pause, drew listeners into a world where the music lived and breathed, challenging the idea that live performances must mirror studio perfection.
A Stand Against the Polished Norm
Ocean’s Coachella set was a reminder that live music’s magic lies in its raw, unpolished edges. At a time when concerts are becoming seamless, highly produced spectacles, Ocean’s performance underscored the beauty of imperfection and the power of authenticity. He showed us that live music doesn’t need to be flawless to be captivating—in fact, it’s the flaws that make it real, human, and unforgettable.
A New Vision for Concert Live Streams
Ocean’s approach could inspire a new direction for digital concerts—one that rejects perfection for passion, and production for authenticity. His Coachella set was a wake-up call, urging the music industry and fans alike to embrace the unpredictability and shared experience that make live music special. In a world increasingly driven by algorithms and predictability, Frank Ocean reminded us that art, like life, is best when it’s unscripted.