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Photo: Charles Holmes, Rolling Stone
In the ever-evolving world of music, where new stars emerge and fade with astonishing rapidity, the longevity of an artist in the charts is a testament to their enduring appeal. Frank Ocean, a revered figure in the R&B genre, exemplifies this phenomenon. Despite the conspicuous absence of new releases from Ocean in recent years, his previous albums continue to resonate deeply with listeners, climbing higher on various Billboard charts.
This week, Frank Ocean's album Blonde achieved a new milestone, reaching its peak at No. 33 on the Billboard Top Streaming Albums chart. This is a significant leap from its previous position at No. 39. Remarkably, Blonde has been a part of this chart for 14 weeks, showing a resurgence in popularity despite its release years ago. The album’s ability to climb the charts so long after its initial release highlights a sustained interest in Ocean's work that few contemporary artists enjoy.
Beyond its achievements on the Top Streaming Albums chart, Blonde is also performing well across other Billboard rankings. It has impressively jumped from No. 51 to No. 43 on the Billboard 200, which is an all-genre list of America's most-consumed albums. According to data from Luminate, Blonde moved 17,863 equivalent units recently, marking a growth of more than 4% from the previous period. Furthermore, the album is climbing the genre-specific charts as well, sitting at No. 13 on the Top R&B/Hip-Hop Albums and No. 4 on the Top R&B Albums lists.
What makes Frank Ocean’s chart resurgence particularly noteworthy is his silence in terms of new music releases. His last major releases were the dual unveiling of Blonde and the visual album Endless. Since then, fans have been eagerly awaiting new material, clinging to every hint and rumor of Ocean's possible return to the studio.
The lasting popularity of Frank Ocean's earlier albums in the fast paced music industry highlights the enduring appeal of his music. His skill in drawing out deep emotions, along with his innovative musical techniques and rich lyrics, keeps attracting listeners and inspiring new artists. Even without new releases, Ocean's influence in the music world is significant, showing that true artistic talent remains relevant over time.
As Blonde climbs the charts again, it confirms Frank Ocean's role as a leading figure in modern music, with works that continue to be influential and uplifting, going beyond the typical trends and phases of music.
