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Can Coca-Cola Hit the Top of the Charts with Its Bold New Music Strategy?

June 2, 2024

Coca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang...

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Lena Meyer-Landrut: Embracing Vulnerability and Authenticity

June 2, 2024

German singer Lena Meyer-Landrut, at 33, has no qualms about discussing her battles with depression and self-doubt in the public eye...

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Reggaeton Copyright Infringement Lawsuit Moves Forward: A Landmark Case in Latin Music

June 2, 2024

The beats of reggaeton, known for their infectious rhythms and global appeal, are now at the center of a massive legal battle that could reshape the genre...

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Twenty One Pilots' "Clancy": A Profound Finale to an Era

June 2, 2024

Twenty One Pilots, the alternative pop-rock duo known for their introspective and often introspective themes, have released their concept album "Clancy...

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Apple Music Celebrates the Greatest Albums of All Time with Lauryn Hill at the Top

June 2, 2024

Apple Music has recently unveiled its highly anticipated list of the 10 greatest albums of all time, placing Lauryn Hill's seminal 1998 album, "The Miseducation of Lauryn Hill...

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RM’s "Right Place, Wrong Person": A Bold Leap into Artistic Experimentation

June 2, 2024

RM, the leader of the global K-pop phenomenon BTS, has released his solo album, "Right Place, Wrong Person," an eagerly awaited project that has set the music world abuzz...

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Rapsody's "Please Don't Cry": A Deep Dive into Strength and Vulnerability

June 2, 2024

Rapsody, renowned for her lyrical depth and articulate storytelling, has once again captured the hearts of hip-hop enthusiasts with her latest album, "Please Don't Cry."

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Britney Spears: Reflections on Her Journey and Decision to Leave the Music Industry

June 2, 2024

Britney Spears, the iconic pop star who once dominated the charts and captured the hearts of millions, has recently made a definitive statement: she will never return to the music industry...

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Why Coldplay Keeps Getting Better and Better

June 2, 2024

For nearly two decades, Coldplay has been a prominent force in the music industry, inspiring countless new bands. While many bands hit a plateau in their popularity, Coldplay seems to defy this...

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Eminem Drops Surprise Single 'Houdini' Featuring A-List Cameos and a Time-Travel Twist

June 2, 2024

Eminem has just released his latest single, “Houdini,” on Friday, May 31, marking the debut track from his highly anticipated upcoming album, *The Death of Slim Shady (Coup de Grâce)*. The new...

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Kim Kardashian and Kanye West’s daughter North West performs ‘The Lion King’ song at Disney concert

May 29, 2024

The Hollywood Bowl recently hosted a spectacular live production of Disney’s ‘The Lion King,’ featuring North West in the role of young Simba. The 10-year-old daughter of Kim Kardashian...

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The Innovative Genius of Tyler, The Creator: Shaping Modern Hip-Hop and Culture

May 29, 2024

Tyler, The Creator, born Tyler Gregory Okonma, is an artist whose creativity and innovation profoundly impact modern hip-hop and popular culture...

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Has the Pandemic Changed the World of Live Music?

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Photo: Spencer Davis / Unsplash

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals, and all other manners of live performances, which previously accounted for over 50% of music industry revenue worldwide.

Now, in the current—and hopefully post-pandemic—reality, the industry faces a new question. Will live music return to the way it once was, or has the pandemic changed it in some tangible way?

On the surface, it seems like concerts have bounced back as big names in music resume their long-awaited tours in larger venues.

“Live music is back and bigger than ever,” Michael Hann wrote for the Guardian back in February 2022, but the industry remains “horribly uncertain.” Restrictions have left some artists and show crew members expressing frustration with the concert experience.

Matt Cox, a keyboard technician interviewed in the aforementioned Guardian article, says that “there’s a more corporate feel to [concerts] now, with so many rules and regulations. It’s taken some of the gloss off it, made it a bit more nine to five.”

For other crew members, the unpredictability directly impacts their livelihoods—the persistent possibility of tour cancellations means constantly looking for back-up plans to counteract income instability.

The same goes for live music venues, which were hit particularly hard by COVID-19 regulations. Even before the pandemic, the live music venue sector was already facing tight profit margins. In some cases, venues did not survive the loss of income associated with pandemic restrictions; in cases they did, staffing shortages and rising costs have contributed to a variety of challenges, from delays to poor experience.

Audiences have also noticed some changes. In a video posted last month, YouTube creator Nicole Rafiee discussed why recent concerts have felt unpleasant, and users of the platform have cited a number of different reasons, including a “pandemic maturity gap” or lack of “concert etiquette” between pre- and post-pandemic audiences.

If this is making the live music landscape feel somewhat bleak, know that it isn’t all bad news.

While the pandemic has been particularly difficult on new artists looking for platforms and opportunities, a desire among audiences for more intimate venues and interactive live music experiences might prove to be a factor driving them towards smaller, local shows by up-and-coming artists.

“The silver lining of the pandemic is people kind of realize how much they miss this, this community that we’ve called live music and how much it means to them and their lives,” said Mo Tarmohamed, owner of a small music venue, in an interview with BCIT News. With the support of the community, the industry is slowly but surely bouncing back.