June 2, 2024
The beats of reggaeton, known for their infectious rhythms and global appeal, are now at the center of a massive legal battle that could reshape the genre...
Read moreJune 2, 2024
Twenty One Pilots, the alternative pop-rock duo known for their introspective and often introspective themes, have released their concept album "Clancy...
Read moreJune 2, 2024
Apple Music has recently unveiled its highly anticipated list of the 10 greatest albums of all time, placing Lauryn Hill's seminal 1998 album, "The Miseducation of Lauryn Hill...
Read moreJune 2, 2024
RM, the leader of the global K-pop phenomenon BTS, has released his solo album, "Right Place, Wrong Person," an eagerly awaited project that has set the music world abuzz...
Read moreJune 2, 2024
Rapsody, renowned for her lyrical depth and articulate storytelling, has once again captured the hearts of hip-hop enthusiasts with her latest album, "Please Don't Cry."
Read moreJune 2, 2024
Britney Spears, the iconic pop star who once dominated the charts and captured the hearts of millions, has recently made a definitive statement: she will never return to the music industry...
Read moreJune 2, 2024
For nearly two decades, Coldplay has been a prominent force in the music industry, inspiring countless new bands. While many bands hit a plateau in their popularity, Coldplay seems to defy this...
Read moreJune 2, 2024
Eminem has just released his latest single, “Houdini,” on Friday, May 31, marking the debut track from his highly anticipated upcoming album, *The Death of Slim Shady (Coup de Grâce)*. The new...
Read moreMay 29, 2024
The Hollywood Bowl recently hosted a spectacular live production of Disney’s ‘The Lion King,’ featuring North West in the role of young Simba. The 10-year-old daughter of Kim Kardashian...
Read moreMay 29, 2024
Tyler, The Creator, born Tyler Gregory Okonma, is an artist whose creativity and innovation profoundly impact modern hip-hop and popular culture...
Read moreMay 29, 2024
"Fans said they want 2015 Vince,” Vince Staples declares on “Étouffée,” a standout track from his sixth studio album, Dark Times. While the Southern California rapper’s...
Read moreMay 29, 2024
In a groundbreaking collaboration between technology and art, indie artist Washed Out has unveiled a fully AI-generated music video for his latest single, "The Hardest Part."...
Read moreBUSINESS INSIDER
Society has always placed a high value on music.
As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business. Compared to the times before these platforms existed, they have made it possible for music creators to gain recognition that was difficult to achieve. The unlimited access we have to these platforms allow audiences to easily discover new talents.
Platforms like SoundCloud, Spotify, and Tiktok have played a huge role in the growth of new artists. For SoundCloud, it was originally intended as a platform for sharing tracks between friends, but it quickly became a destination for up-and-coming artists looking to showcase their work. What’s great about SoundCloud is that the platform lets artists upload their own music and share it with a wider audience, without the need for a record label or music distributor. A variety of major artists known today were able to launch their music career such as Chance the Rapper, Post Malone, Lil Uzi Vert and Keshi.
Much like SoundCloud, Spotify has also changed the way people consume and discover music. Its popularity among people has grown immensely with the vast library of songs and personalized playlists that it has become a go-to place for music lovers. More so that it’s gaining more attention than Apple Music with the concept of “Spotify Wrapped” at the end of each year that contains the summary of listeners music taste. Spotify has created new opportunities for aspiring artists, allowing them to reach global audiences through a variety of features such as its editorial playlists and artist tools.
Another popular platform we can’t forget to mention is TikTok. Now we all know how much of an influence TikTok has on the music industry. Even songs that are super old-school are gaining popularity among gen-z’s and its short-form video format has made it easier and addictive to listen to songs on repeat. It has become a breeding ground for viral music trends and dances, bringing back old songs like “Sure Thing” by Miguel and “Dreams” by Fleetwood Mac. The platform's algorithm and user-generated content has become a powerful tool for music promotion and discovery, especially among younger audiences. Most people can’t deny the fact that they rely on TikTok for new music suggestions. Artists like Jack Harlow have also become a hit celebrity when a snippet of his song “First Class,” became a viral trend and even Drake recognized Jack Harlow’s talent that he featured in his song called “Churchill Downs.”
Other social media platforms like Instagram and Twitter have also played a role in showcasing new and talented artists. These platforms allow artists to connect directly with fans, share behind-the-scenes content, and promote their music. It has also helped artists collaborate with other musicians and industry professionals, creating a sense of community and support.
Of course, with the rise of these platforms, the music industry has also undergone significant changes. The traditional model of signing with a record label and relying on radio play for success is no longer the only path to success. Independent artists can now build their own following through social media and streaming platforms, and many are able to sustain successful careers without ever signing with a major label.
It's clear that music and social media platforms have had a significant impact on the music industry. As the industry continues to evolve, it will be important to consider how these platforms can be used to promote diverse music genres and support artists at all stages of their careers.