May 16, 2024
Released in 2003 and re-released in 2004, The Killers' "Mr. Brightside" quickly became a defining anthem of the early 2000s, propelling the band to global superstardom...
Read moreMay 16, 2024
In the ever-evolving landscape of pop music, few artists have undergone as remarkable a transformation as Ariana Grande. With her extraordinary vocal range, infectious charisma, and unwavering...
Read moreMay 16, 2024
In April 2024, the classical music world witnessed a momentous event as 28-year-old conductor Klaus Mäkelä took the podium to lead the Chicago Symphony Orchestra.This landmark...
Read moreMay 16, 2024
In a bold declaration of her values, pop icon Kesha has made headlines by permanently altering a key lyric in her 2009 smash hit "Tik Tok." Originally opening with "Wake up in the morning feeling...
Read moreMay 15, 2024
Billie Eilish is ramping up anticipation for her upcoming album, Hit Me Hard and Soft, with an enchanting preview of her new song, “Feather,” featured in the latest teaser for Netflix’s...
Read moreMay 15, 2024
Childish Gambino, the stage persona of the multi-talented Donald Glover, is making waves again in the music world. This Monday marked the release of "Atavista,"...
Read moreMay 15, 2024
In the vibrant world of K-pop, known for its dazzling choreography and catchy melodies, the group BLACKSWAN stands out not just for their musical talents but also for breaking significant cultural...
Read moreMay 15, 2024
In the dynamic landscape of contemporary music, few artists have made as indelible a mark as Rihanna. With her distinctive voice, fearless experimentation, and boundary-pushing style, Rihanna...
Read moreMay 14, 2024
Chief Keef, the enigmatic figure of the rap industry, has once again disrupted the scene with the release of his much-anticipated mixtape, Almighty So 2....
Read moreMay 14, 2024
In a testament to the global phenomenon of K-pop, RM, the leader of BTS, has once again proven his solo prowess as his latest track emerges as a fan favorite. In a recent poll published by Billboard..
Read moreMay 14, 2024
In a transformative move for the independent music scene, Downtown has secured a monumental $500 million credit agreement from Bank of America. This substantial financial infusion...
Read moreMay 14, 2024
Legendary singer-songwriter Joni Mitchell has ended her two-year protest against Spotify, marking a significant moment for the music streaming world. In 2022, Mitchell removed her catalogue....
Read moreBUSINESS INSIDER
Society has always placed a high value on music.
As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business. Compared to the times before these platforms existed, they have made it possible for music creators to gain recognition that was difficult to achieve. The unlimited access we have to these platforms allow audiences to easily discover new talents.
Platforms like SoundCloud, Spotify, and Tiktok have played a huge role in the growth of new artists. For SoundCloud, it was originally intended as a platform for sharing tracks between friends, but it quickly became a destination for up-and-coming artists looking to showcase their work. What’s great about SoundCloud is that the platform lets artists upload their own music and share it with a wider audience, without the need for a record label or music distributor. A variety of major artists known today were able to launch their music career such as Chance the Rapper, Post Malone, Lil Uzi Vert and Keshi.
Much like SoundCloud, Spotify has also changed the way people consume and discover music. Its popularity among people has grown immensely with the vast library of songs and personalized playlists that it has become a go-to place for music lovers. More so that it’s gaining more attention than Apple Music with the concept of “Spotify Wrapped” at the end of each year that contains the summary of listeners music taste. Spotify has created new opportunities for aspiring artists, allowing them to reach global audiences through a variety of features such as its editorial playlists and artist tools.
Another popular platform we can’t forget to mention is TikTok. Now we all know how much of an influence TikTok has on the music industry. Even songs that are super old-school are gaining popularity among gen-z’s and its short-form video format has made it easier and addictive to listen to songs on repeat. It has become a breeding ground for viral music trends and dances, bringing back old songs like “Sure Thing” by Miguel and “Dreams” by Fleetwood Mac. The platform's algorithm and user-generated content has become a powerful tool for music promotion and discovery, especially among younger audiences. Most people can’t deny the fact that they rely on TikTok for new music suggestions. Artists like Jack Harlow have also become a hit celebrity when a snippet of his song “First Class,” became a viral trend and even Drake recognized Jack Harlow’s talent that he featured in his song called “Churchill Downs.”
Other social media platforms like Instagram and Twitter have also played a role in showcasing new and talented artists. These platforms allow artists to connect directly with fans, share behind-the-scenes content, and promote their music. It has also helped artists collaborate with other musicians and industry professionals, creating a sense of community and support.
Of course, with the rise of these platforms, the music industry has also undergone significant changes. The traditional model of signing with a record label and relying on radio play for success is no longer the only path to success. Independent artists can now build their own following through social media and streaming platforms, and many are able to sustain successful careers without ever signing with a major label.
It's clear that music and social media platforms have had a significant impact on the music industry. As the industry continues to evolve, it will be important to consider how these platforms can be used to promote diverse music genres and support artists at all stages of their careers.