May 8, 2024
In the world of music, it's not uncommon for artists to use their platform to address social and political issues close to their hearts. Macklemore, the Grammy-winning rapper known...
Read moreMay 7, 2024
In a whirlwind of energy and passion, Frank Turner, the U.K. musician renowned for his indomitable spirit and fervent performances, has once again etched his name into music history...
Read moreMay 7, 2024
n the ever-evolving landscape of Afrobeat music, one artist stands out for his electrifying performances and innovative sound: Burna Boy. Hailing from Nigeria, Burna Boy has become a global...
Read moreMay 7, 2024
After an 11-year absence due to a stroke, country music icon Randy Travis has triumphantly returned to the music scene, defying all odds. With the release of his new song...
Read moreMay 7, 2024
In the vibrant tapestry of Punjabi music, few names resonate as deeply as Sidhu Moosewala. With his distinctive style and raw lyricism, Sidhu emerged as a trailblazer in the industry, captivating....
Read moreMay 7, 2024
Dua Lipa, the trailblazing pop sensation, has once again graced us with her musical prowess in her latest album, "Radical Optimism" after four years. Featuring an array of tracks, including...
Read moreApril 15, 2024
In an era where artificial intelligence can convincingly mimic human artists, the lines between real and synthetic music blur. Recently, a supposed diss track titled “Push Ups” by Drake aimed at....
Read moreApril 5, 2024
In the heart of Canada's diverse music scene, Punjabi music is making significant strides, marking a new chapter in the country's cultural tapestry. This shift is not just a testament to the...
Read moreApril 5, 2024
At the heart of Portugal. The Man is a songwriting process deeply influenced by their experiences, emotions, and the landscapes of their Alaskan upbringing. John Gourley, the band's frontman...
Read moreApril 3, 2024
Indonesian-born artist Stephanie Poetri is not just a musician; she's a sonic storyteller whose narratives unfold against the backdrop of a world obsessed with digital connectivity and astrological...
Read moreApril 1, 2024
In a significant move that underscores the evolving dynamics of the global music industry, Universal Music Group (UMG) and HYBE, a prominent South Korean entertainment company, have announced...
Read moreMarch 31, 2024
Since its inception in 1999, the National has meticulously crafted a sound that resonates with the subtle complexities of human emotion, blurring the lines between melancholy and a peculiar sense....
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Navigating the music industry can be challenging, especially when you're a songwriter and producer focused on creating rather than promoting. If you’re someone who dislikes social media and prefers to stay behind the scenes, you might feel stuck when it comes to building your network and gaining traction. The idea of hiring a traditional manager might seem premature, but finding someone who can handle your online presence and help you network could be exactly what you need to take your career to the next level. Here’s how to find the right person to support your goals, even if you're just starting out.
Before you start searching for a manager or assistant, it’s crucial to clearly define what you need. Since your primary focus is songwriting and producing, you’re looking for someone who can:
Understanding these needs will help you articulate exactly what you’re looking for when you begin your search.
Since you’re early in your career and might not need a full-time manager, consider these alternative options:
Even if you feel like you don’t have a large following, you likely have connections that could help you find the right person. Here’s how to tap into your network:
When searching for someone to help manage your career, consider the following qualities:
Consider the example of Kevin Parker, the mastermind behind Tame Impala. Parker started out as a musician focused purely on creating his unique sound, and he wasn’t initially interested in the promotional side of the music industry. Early in his career, Parker partnered with a manager who understood his vision and handled the business side, including social media, networking, and promotions. This partnership allowed Parker to focus on his music while his manager helped build Tame Impala into a global phenomenon. Like Parker, finding the right person to manage your online presence and networking can allow you to stay focused on your strengths while still growing your career.
Once you know what you’re looking for, create a job description that clearly outlines the role’s responsibilities and expectations. Be sure to include:
Now that you have a clear understanding of what you need and have crafted a job description, it’s time to start your search. Here are some strategies:
When you start receiving applications, take the time to evaluate each candidate thoroughly:
Finding the right person to manage your social media and help you network can significantly impact your music career, even if you’re just starting out. By clearly defining your needs, considering non-traditional management options, leveraging your network, and carefully evaluating candidates, you can find a collaborator who helps you focus on what you do best: writing and producing great music. With the right support, you can build your presence in the industry and connect with artists who are eager to work with you.