August 21, 2024
In this article, we’ll explore the most efficient ways to master your creative process as a beatmaker, and how you can learn from one of the most respected producers in the game: J Dilla.
Read moreAugust 8, 2024
This Labor Day weekend, Bumbershoot Arts and Music Festival returns to Seattle Center from August 31 to September 1, 2024. With a rich history spanning over 50 years, Bumbershoot continues to be a...
Read moreAugust 8, 2024
As the summer winds down and the crisp autumn air begins to roll in, music enthusiasts are eagerly anticipating one of California’s premier music festivals. The Ohana Festival, set to take place...
Read moreAugust 8, 2024
As the vibrant hues of summer give way to the golden tones of fall, the anticipation for one of California’s most eclectic music festivals begins to build. This October, the 2024 Desert Daze music...
Read moreJuly 24, 2024
Creating a song that radiates joy and energy, much like Pharrell Williams' hit "Happy," is an exciting challenge for any music creator. Whether you're a seasoned producer or just starting out...
Read moreJuly 17, 2024
Nas’ debut album, Illmatic, has been crowned the greatest rap album of all time by Billboard, and for good reason. Celebrated for its lyrical brilliance and profound storytelling, Illmatic set...
Read moreJuly 8, 2024
Creating a viral, chart-topping song is the pinnacle of success for many music creators. Tommy Richman’s "Million Dollar Baby" exemplifies how to craft a hit that resonates with a wide audience...
Read moreJuly 2, 2024
Jeff Bhasker is a legendary figure in the music industry, celebrated for his outstanding contributions as a producer, songwriter, and multi-instrumentalist. His Grammy-winning career has seen...
Read moreJune 30, 2024
In the ever-evolving world of pop music, K-pop has emerged as a global powerhouse, captivating audiences with its unique sound and stunning visuals. John Seabrook’s book, "Song Machine: Inside the...
Read moreJune 30, 2024
Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the...
Read moreJune 30, 2024
Have you ever wondered what makes a pop song stick in your head, or how some artists consistently produce hit after hit? John Seabrook's "Song Machine: Inside the Hit Factory" pulls back the...
Read moreJune 27, 2024
As the eldest member of the global K-pop group TWICE, Im Nayeon embodies big sister energy: she's protective, loving, and playful. Her playful nature sometimes leads to spoilers, much to the...
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Navigating the music industry can be challenging, especially when you're a songwriter and producer focused on creating rather than promoting. If you’re someone who dislikes social media and prefers to stay behind the scenes, you might feel stuck when it comes to building your network and gaining traction. The idea of hiring a traditional manager might seem premature, but finding someone who can handle your online presence and help you network could be exactly what you need to take your career to the next level. Here’s how to find the right person to support your goals, even if you're just starting out.
Before you start searching for a manager or assistant, it’s crucial to clearly define what you need. Since your primary focus is songwriting and producing, you’re looking for someone who can:
Understanding these needs will help you articulate exactly what you’re looking for when you begin your search.
Since you’re early in your career and might not need a full-time manager, consider these alternative options:
Even if you feel like you don’t have a large following, you likely have connections that could help you find the right person. Here’s how to tap into your network:
When searching for someone to help manage your career, consider the following qualities:
Consider the example of Kevin Parker, the mastermind behind Tame Impala. Parker started out as a musician focused purely on creating his unique sound, and he wasn’t initially interested in the promotional side of the music industry. Early in his career, Parker partnered with a manager who understood his vision and handled the business side, including social media, networking, and promotions. This partnership allowed Parker to focus on his music while his manager helped build Tame Impala into a global phenomenon. Like Parker, finding the right person to manage your online presence and networking can allow you to stay focused on your strengths while still growing your career.
Once you know what you’re looking for, create a job description that clearly outlines the role’s responsibilities and expectations. Be sure to include:
Now that you have a clear understanding of what you need and have crafted a job description, it’s time to start your search. Here are some strategies:
When you start receiving applications, take the time to evaluate each candidate thoroughly:
Finding the right person to manage your social media and help you network can significantly impact your music career, even if you’re just starting out. By clearly defining your needs, considering non-traditional management options, leveraging your network, and carefully evaluating candidates, you can find a collaborator who helps you focus on what you do best: writing and producing great music. With the right support, you can build your presence in the industry and connect with artists who are eager to work with you.