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TikTok - Changing the Music Industry

November 24, 2023

There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be...

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Phonk Music and the Gym and Car Communities

November 24, 2023

People often say that music is a universal language. It is one of those things that all humans understand and enjoy, and it has an incredible ability to bring people together and create a sense...

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André 3000: Challenging the Notion of Age in Rap Music

November 24, 2023

In the world of hip-hop, André 3000 is a name that commands respect and admiration. As one-half of the iconic rap duo OutKast, he has left an indelible mark on the music industry...

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Chaz Mishan: Crafting for YG Entertainment's BABYMONSTER's Debut Single "Batter Up"

November 22, 2023

In a testament to the global nature of the music industry, Chaz Mishan, renowned producer and composer based in Los Angeles, has joined forces with YG Entertainment's talented songwriters...

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YG Entertainment's BABYMONSTER: Redefining Girl Group Dynamics in K-Pop

November 22, 2023

BABYMONSTER emerged from YG Entertainment’s relentless pursuit of innovation and excellence in the music industry. Known for its ability to cultivate global sensations such as BLACKPINK and BIGBANG...

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Thrash Metal - An Aging Genre

November 16, 2023

The thrash metal genre emerged in the early 1980s. Characterized by intricate guitar use, lightning-fast tempos, and its overall bold, aggressive themes, thrash was groundbreaking and quickly became..

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Travis Scott’s Telekinesis

October 27, 2023

Travis Scott, the Houston-born hip-hop sensation, has taken the world by storm with his innovative soundscapes and boundary-pushing creativity. His latest single, "Telekinesis”...

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Drake and J.Cole’s “First Person Shooter”: A Masterpiece in Modern era

October 25, 2023

The lyrics of “First Person Shooter” are a testament to both artists’ lyrical prowess. The song explores themes of success, legacy, and rivalry in the rap industry...

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They're Not Real? The Rise in Virtual Kpop Groups

October 24, 2023

As virtual technology continues to evolve and we move towards the metaverse future, the K-pop industry has begun delving into all the possibilities...

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Sunmi Becomes the 'Stranger' With New Single

October 23, 2023

After over a year of absence from the Kpop scene, solo artist Sunmi has recently come back with her eighth digital single, “STRANGER.” Co-written by Sunmi...

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EXO Chanyeol Assures That You're 'Good Enough' In New Release

October 23, 2023

EXO’s Chanyeol dropped the highly-anticipated single, ‘Good Enough.’ The comeback was made two and a half years after his latest release (‘Tomorrow’) in 2021...

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Overwatch 2 Hits the Right Notes with LE SSERAFIM Collaboration

October 20, 2023

LE SSERAFIM, a powerhouse in the K-pop industry, is a South Korean girl group formed by Source Music. Comprising five members – Sakura, Chaewon, Yunjin, Kazuha, and Eunchae – the group made...

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Introducing JYP And Republic Records American Girl Group: VCHA

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Photo Credit: Teen Vogue

K-pop continually establishes itself as an ever-evolving genre. In the past decade, it has truly become a global phenomenon. So what’s next for the K-pop genre? 

For the past few months, K-pop fans have turned to the new reality competition that is America 2 Korea (A2K). The show’s premise involves contestants earning “stones” for achieving competencies in various areas, including dancing, singing, and character. The show starts in the US – where teens from across the country audition to debut in the next “global girl group.” The contestants are then given the opportunity to train in South Korea to work towards being the final group members. On September 21, J.Y. Park, the founder of JYP Entertainment, announced the final lineup for VCHA (pronounced: vit-chaa), a group formed by JYP and Republic Records. The lineup of VCHA consists of Camila, Lexus, Savanna, Kendall, KG, and Kaylee. 

VCHA has released their first pre-debut single, ‘SeVit (NEW LIGHT)’, and the title track, “Y.O.Universe.” Park was involved in writing and producing “Y.O.Universe,” an up-tempo pop song that captures the narratives and journeys of A2K contestants. The single also features the songs used in the final round, “Go Getter” and “Know Me Like That.”

A2K challenges what exactly makes K-pop, K-pop. The ultimate challenge awaits – how will K-pop fans respond to these shifts in the music industry? Given that the pre-debut songs have already demonstrated immense potential, many are hopeful for VCHA’s official debut.