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What Makes a Harry Styles Hook So Infectious

June 3, 2022

On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...

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TikTok is "Hooked" on The Song House

May 26, 2022

The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...

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Olivia Rodrigo's Journey: One Year Since her First Album Release

May 27, 2022

It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.

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Doja Cat Overwhelmed With Fame Took To Twitter To Quit Music Career

March 31, 2022

​​After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...

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With T.O.P.'s Departure from YG due to mental health struggles, is this the End of Big Bang?

April 11, 2022

After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...

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Broadway’s KPOP To Premiere Late 2022

April 6, 2022

The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...

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Ed Sheeran Slams “Damaging” Lawsuits Against Songwriters Amidst Copyright Case Victory

April 6, 2022

Over the past month, singer Ed Sheeran has been battling a copyright trial, accusing him of plagiarizing his 2017 hit song, “Shape of You” the song’s resemblance to their song, “Oh Why” Sami Chokri...

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Silk Sonic’s “Leave The Door Open” Wins Record of The Year at the 2022 Grammys

April 5, 2022

If you’ve been on social media for the past few months, odds are you’ve probably heard of the iconic viral hit, “Leave The Door Open” by Silk Sonic on just about every corner of the internet.

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5 Upcoming K-Pop Debuts To Watch For 2022

April 2, 2022

Debut: April 2022 After having competed on the reality survival show, “My Teenage Girl”, the seven-member group CLASS:y was formed, signing a seven-year contract with label, M25. The group was...

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Here’s What You Need To Know About Queendom 2

April 1, 2022

Queendom returned for its long awaited second season (hosted by Girls Generation’s Tayeon) and here’s all you need to know: Queendom is a South Korean reality-survival show in which six girl groups...

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Bobby Shmurda Is Finally Out Of His Epic Deal

April 7, 2022

Bobby Shmurda has finally been released from his deal with Epic Records following his own plea for his release on social media stating, “I did six years in jail trying to get off this label before...

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BIGBANG Make History With “Still Life” Comeback After 4-Year Hiatus

April 5, 2022

Alas, BIGBANG have finally made their long-awaited return to the spotlight with their new single, “Still Life” – a heartfelt ballad about the perils of growing up and learning from your past. As...

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IU's "The Winning" and H.E.R. 2024 World Tour

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IU, South Korea's beloved singer-songwriter and actress, has once again captivated the hearts of fans worldwide with the release of her sixth mini-album, "The Winning." This latest endeavor marks a significant chapter in IU's illustrious career, showcasing her versatility and innovative artistry. Released on February 20, 2024, after a much-anticipated three-year hiatus, "The Winning" is more than just an album—it's a testament to IU's enduring passion for music and her evolution as an artist stepping confidently into her 30s.

"The Winning" emerges as a blend of electro-pop rock and visual storytelling, particularly evident in its lead track "Shopper." This song, featuring a collaboration with DPR Ian, offers listeners a vibrant and magical musical experience, perfectly complementing IU's dynamic vocal range. Another track, "Holssi," embodies IU's timeless visuals and exuberant spirit, further showcasing her multifaceted talent. The album also surprises fans with groundbreaking collaborations, including tracks with BTS's V and NewJeans’ Hyein, highlighting IU's influential presence in the K-pop industry.

Chart-Topping Success and Artistic Revelation

IU's return has not gone unnoticed on the charts. "Love Wins All," a standout track from "The Winning," has achieved a Perfect All-Kill on the MelOn chart, a clear indication of IU's innovative artistry and the profound connection she shares with her audience. In an intimate reveal on her YouTube channel, IU shared the journey of overcoming creative hurdles to produce "The Winning." This album symbolizes her growth, resilience, and unwavering commitment to her craft, offering fans a glimpse into the heart and soul behind the music.

The release of "The Winning" coincides with the announcement of IU's 2024 world tour, "H.E.R." This tour is not just a series of performances but a celebration of IU's return to the global stage, ready to share her latest musical explorations with fans around the world. The anticipation surrounding "H.E.R" underscores IU's significant impact and the global appeal of her music.

"The Winning" is IU's invitation to her listeners to embark on a journey of musical discovery and emotional resonance. Through this album, IU not only showcases her growth as an artist but also reinforces her role as a storyteller, capable of weaving complex emotions into the fabric of her music. As she prepares to share her artistry on the world tour, it's clear that IU's influence extends far beyond the boundaries of the music industry.

All in all, IU’s “The Winning” and 2024 world tour is a milestone that reflects a pivotal moment in her career, characterized by self-reflection, artistic renewal, and a deepened connection with fans. As IU continues to navigate the complexities of fame and creativity, her music remains a beacon of inspiration, challenging conventions and setting new standards in the K-pop industry. IU continues to reaffirm her status as a musical icon, whose artistry knows no bounds and whose legacy will continue to inspire future generations.