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October 4, 2022
In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...
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October 5, 2022
Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...
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October 17, 2022
Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...
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October 18, 2022
Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...
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August 31, 2022
For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........
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August 19, 2022
One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...
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August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...
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Photo Source: Teen Vogue
In recent years, many fourth-generation South Korean girl groups have made their debut, intensifying the competition among these aspiring young idols. In the depths of this influx of newly introduced girl groups, IVE significantly stands out with their refreshing group concept and song selections that become hits.
Many new and current kpop enthusiasts listen to their songs for the first time and immediately fall in love with them. Their debut song, “Eleven” was able to showcase the six members individually, showing each member is charismatic in their own way, promptly establishing devoted fan bases for every member.
Approaching their two-year debut anniversary, they're kicking off their first world tour, titled “SHOW WHAT I HAVE”. It’s been mentioned that IVE’s first concert is set to embrace the idea of: “new”, encompassing new songs, new performances and overall appeal. Through this approach, they will showcase their recently released album “I’ve Mine.”
IVE have been actively releasing singles like “Off The Record” and “Either Way” in preparation for their world tour. As this exciting journey commences, they've also unveiled a teaser for their new track: “Baddie.” IVE explained that these three singles aim to show different perspectives of “me.” “Either Way” shows how one is perceived externally, “Baddie” unveils a new identity within oneself, and “Off the Record” provides insight on how we perceive one another.
