February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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January 31, 2023
Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming
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January 31, 2023
Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are
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January 31, 2023
Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because
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Photo: Joseph Okpako, Getty Images (2022)
Kendrick Lamar's recent success on the charts marks a significant milestone in his career, highlighting his influence and dominance in the music industry. His diss track "Not Like Us" debuted at number one on the Billboard Hot 100, signaling not just a victory in his ongoing feud with Drake, but also a broader cultural impact. This achievement underscores Lamar's ability to capture the public's attention and translate controversy into commercial success.
The surge in Lamar's streaming numbers is remarkable. Billboard reported a 50% increase in his entire music catalog's streams compared to the previous week. This surge propelled him to the second most-streamed artist globally on Spotify for the week of May 9, just behind Taylor Swift. Such impressive statistics reflect the widespread appeal of his music and his strategic use of high-profile feuds to maintain and grow his fanbase.
Lamar's diss tracks, particularly "Not Like Us," "Euphoria," and "Meet the Grahams," collectively garnered 208 million streams on Spotify. This massive streaming success demonstrates his mastery in crafting tracks that resonate with listeners and keep them engaged. His presence at the top of both Apple Music and Spotify daily charts further cements his position as a leading figure in the music world.
The commercial success of "Not Like Us" extends beyond traditional music charts. The track debuted at number nine on the TikTok Billboard Top 50, making it Lamar's highest-ranking song on the platform. This entry is significant as it highlights Lamar's ability to adapt to new digital landscapes and reach younger audiences through social media. The success on TikTok, a platform known for its viral trends and younger user base, indicates that Lamar's music transcends generational boundaries and continues to be relevant in various contexts.
Kendrick Lamar's rise to the top charts during this period of intense public and media scrutiny exemplifies his resilience and strategic acumen. It shows how an artist can leverage personal and professional conflicts to enhance their public profile and achieve new heights in their career. For Lamar, this moment is not just about winning a feud; it's about solidifying his legacy as one of the most influential artists of his generation. His ability to turn controversy into chart-topping success is a testament to his artistry and the powerful connection he has with his audience.
