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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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How Zach Bryan’s Authenticity Makes His Music So Appealing, Even to Non-Country Fans

January 31, 2023

Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming

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Miley Cyrus is Going to Take Over Pop in 2023

January 31, 2023

Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are

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Why This Pop-Rock Band Got Hate For Starting On YouTube

January 31, 2023

Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because

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Will Google End Work for Music Creators with their New Music AI?

February 1, 2023

Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI

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The Road to Success: What qualities can we learn from Kpop Idols?

January 28, 2023

What does it take to be a professional singer in South Korea? On stage, these Kpop idols capture our attention with catchy songs and amazing choreographies, but what about off-stage? Behind the ...

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Kygo's Summer Serenade

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Kygo, the maestro of summer vibes, returns with his self-titled album just in time to soundtrack your sun-soaked days. Released to coincide with the summer solstice, this album reaffirms Kygo's mastery of his distinct musical landscape. While he doesn't stray far from his established style, Kygo breathes new life into his compositions, crafting a lush garden where piano melodies sparkle like morning dew on petals.

The album serves as a reflective journey through Kygo's evolution as an artist. Each track offers a glimpse into different emotional landscapes, yet together they weave a cohesive narrative of love, loss, and the redemptive power of music. Songs like "Surrender" delve into synthwave influences, capturing the intoxicating feeling of surrendering completely to love, while tracks like "Me Before You" with Plested tug at heartstrings with their poignant lyrics and rich, immersive production.

Kygo's approach to his self-titled album offers valuable lessons for aspiring music creators. Firstly, consistency in style and sound can create a strong and recognizable brand identity, which is crucial for building a loyal fan base. Secondly, infusing familiar elements with subtle innovations can keep your music fresh and engaging without alienating existing fans. Lastly, storytelling through music—where each track contributes to a larger narrative—can deepen listener engagement and emotional connection, making your music resonate on a deeper level. By studying artists like Kygo, small music creators can refine their own artistic voice and create music that not only speaks to them personally but also resonates widely with audiences.