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How AI Technology Impacts Artists’ Rights

April 28, 2023

Artificial Intelligence (aka AI) is not a new thing. It has been used for various purposes like social media algorithms and Siri on your phone. However, for the first time, AI is being used in

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Who is Kiana Ledé?: The Story Behind the “Jealous” Singer

April 28, 2023

From Kidz Bop idol to R&B and pop singer, Kiana Ledé has fully planted herself within the music industry. The release of her latest single “Jealous” featuring Ella Mai adds to her growing achievements

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Breaking The Silence: A Look At Mental Health In The K-pop Industry

April 23, 2023

In the past few years, the K-pop culture has experienced a number of suicides, which has devastated the Korean entertainment industry. Sulli from f(x), Jonghyun from SHINee, Goo Hara from KARA, and

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Breaking Down The Genius of SZA’s Album ‘SOS’

April 20, 2023

Since SZA has released her latest album ‘SOS’, it has made a lot of buzz in the music industry. The album has received positive reviews for its combination of R&B, pop, and hip-hop and featured.....

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Korean Indie/Pop Rock Bands You Need To Know: Day6, The Rose, & HYUKOH

April 20, 2023

With K-pop bands like BTS, BLACKPINK, TWICE, and SEVENTEEN, Korean music has been on the rise over the past ten years. But Korea’s music culture doesn’t stop there....

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Show Me The Money: South Korea’s No. 1 Rap Competition

April 10, 2023

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WONHO: Rising Success After Departure From Monsta X

April 8, 2023

In October 2019, member of the K-pop group Monsta X, WONHO, faced allegations of drug usage, resulting in his departure from the group. Fans were disheartened by the news of him leaving and wondered..

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BMI’s Court Case Win Helps Songwriters in the Live Music Industry

April 1, 2023

Songwriters, composers, and publishers have long been underpaid when it comes to the live concert industry. However, a successful court case may be the first step to changing that.....

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How Has Social Media and Music Platforms Influenced and Evolved Music Creators?

March 28, 2023

Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....

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The 24th Annual Latin Grammy Awards Put The Spotlight On Songwriters

March 28, 2023

The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...

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Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

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Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

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Lauren Mayberry: Charting a Solo Path with *Vicious Creature

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Lauren Mayberry, best known as the magnetic vocalist and co-creator of the acclaimed Scottish synth-pop band Chvrches, is stepping into a new chapter with her solo debut album, Vicious Creature. Slated for release on December 6, 2024, under Island Records, this highly anticipated project showcases Mayberry’s evolution as an artist and her ability to tell deeply personal and powerful stories through music.  

A Journey Beyond Chvrches  

As the frontwoman of Chvrches, Mayberry became a defining voice in modern pop, captivating listeners with hits like “The Mother We Share” and “Leave a Trace”. The band’s blend of shimmering synths, introspective lyrics, and electrifying performances solidified their global success. However, Vicious Creature marks a new era for Mayberry, as she ventures beyond the familiar territory of Chvrches to explore a broader palette of sound and storytelling.  

While this solo endeavor is a bold move, Mayberry has emphasized that it is not the end of Chvrches. Instead, she sees it as an opportunity to grow individually, bringing fresh perspectives and experiences back to the band.  

A Dynamic and Personal Sound  

Vicious Creature promises to be a sonically diverse album, blending genres like folk, punk, and indie rock. Drawing inspiration from iconic female artists such as Sinéad O’Connor and Alanis Morissette, Mayberry uses the record to delve into themes of identity, resilience, and societal challenges. Tracks like “Ghosts in the Room” reflect on personal loss, while “Rebel’s Call” channels a fiery, punk-inspired energy that tackles the complexities of gender and power.  

Mayberry’s distinctive voice remains at the heart of her music, but the instrumentation and arrangements on Vicious Creature push boundaries. Acoustic guitars, orchestral strings, and raw, percussive elements combine to create a soundscape that is both intimate and expansive.  

Bridging Personal and Collective Experiences  

For Mayberry, storytelling has always been at the core of her artistry, and Vicious Creature is no exception. The album’s lyrics are intensely personal, reflecting her journey as an artist, a woman, and an activist. From grappling with self-doubt to standing firm in the face of societal pressures, the songs resonate with authenticity and relatability.  

The title, Vicious Creature, encapsulates Mayberry’s exploration of duality—the tension between vulnerability and strength, and the societal labels often imposed on women. “I wanted this album to reflect the complexity of being human, especially as a woman navigating a world that can be both inspiring and brutal,” Mayberry explained in a recent interview.  

Solo but Not Alone  

Although this marks Mayberry’s first solo release, she has been quick to acknowledge the collaborative spirit that shaped the album. Working with a diverse team of producers and musicians, she has infused Vicious Creature with a richness that reflects her willingness to experiment and take creative risks.  

Looking ahead, Mayberry has expressed excitement about returning to Chvrches with new ideas and energy. “This isn’t a goodbye to the band—it’s a way for me to explore different parts of my creativity,” she shared.  

The Anticipation Builds  

As fans eagerly await the release of Vicious Creature, the buzz surrounding Mayberry’s solo debut underscores her impact as a musician and storyteller. With its blend of introspection, bold experimentation, and raw emotion, the album promises to be a defining moment in her career.  

Lauren Mayberry’s venture into solo artistry is a testament to her versatility and vision, proving that she is not only a vital force in Chvrches but also a singular voice in modern music. As she steps into this new role, Vicious Creature is poised to resonate with listeners and cement her status as a dynamic and fearless artist.