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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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How Zach Bryan’s Authenticity Makes His Music So Appealing, Even to Non-Country Fans

January 31, 2023

Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming

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Miley Cyrus is Going to Take Over Pop in 2023

January 31, 2023

Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are

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Why This Pop-Rock Band Got Hate For Starting On YouTube

January 31, 2023

Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because

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Lauren Mayberry: Charting a Solo Path with *Vicious Creature

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Lauren Mayberry, best known as the magnetic vocalist and co-creator of the acclaimed Scottish synth-pop band Chvrches, is stepping into a new chapter with her solo debut album, Vicious Creature. Slated for release on December 6, 2024, under Island Records, this highly anticipated project showcases Mayberry’s evolution as an artist and her ability to tell deeply personal and powerful stories through music.  

A Journey Beyond Chvrches  

As the frontwoman of Chvrches, Mayberry became a defining voice in modern pop, captivating listeners with hits like “The Mother We Share” and “Leave a Trace”. The band’s blend of shimmering synths, introspective lyrics, and electrifying performances solidified their global success. However, Vicious Creature marks a new era for Mayberry, as she ventures beyond the familiar territory of Chvrches to explore a broader palette of sound and storytelling.  

While this solo endeavor is a bold move, Mayberry has emphasized that it is not the end of Chvrches. Instead, she sees it as an opportunity to grow individually, bringing fresh perspectives and experiences back to the band.  

A Dynamic and Personal Sound  

Vicious Creature promises to be a sonically diverse album, blending genres like folk, punk, and indie rock. Drawing inspiration from iconic female artists such as Sinéad O’Connor and Alanis Morissette, Mayberry uses the record to delve into themes of identity, resilience, and societal challenges. Tracks like “Ghosts in the Room” reflect on personal loss, while “Rebel’s Call” channels a fiery, punk-inspired energy that tackles the complexities of gender and power.  

Mayberry’s distinctive voice remains at the heart of her music, but the instrumentation and arrangements on Vicious Creature push boundaries. Acoustic guitars, orchestral strings, and raw, percussive elements combine to create a soundscape that is both intimate and expansive.  

Bridging Personal and Collective Experiences  

For Mayberry, storytelling has always been at the core of her artistry, and Vicious Creature is no exception. The album’s lyrics are intensely personal, reflecting her journey as an artist, a woman, and an activist. From grappling with self-doubt to standing firm in the face of societal pressures, the songs resonate with authenticity and relatability.  

The title, Vicious Creature, encapsulates Mayberry’s exploration of duality—the tension between vulnerability and strength, and the societal labels often imposed on women. “I wanted this album to reflect the complexity of being human, especially as a woman navigating a world that can be both inspiring and brutal,” Mayberry explained in a recent interview.  

Solo but Not Alone  

Although this marks Mayberry’s first solo release, she has been quick to acknowledge the collaborative spirit that shaped the album. Working with a diverse team of producers and musicians, she has infused Vicious Creature with a richness that reflects her willingness to experiment and take creative risks.  

Looking ahead, Mayberry has expressed excitement about returning to Chvrches with new ideas and energy. “This isn’t a goodbye to the band—it’s a way for me to explore different parts of my creativity,” she shared.  

The Anticipation Builds  

As fans eagerly await the release of Vicious Creature, the buzz surrounding Mayberry’s solo debut underscores her impact as a musician and storyteller. With its blend of introspection, bold experimentation, and raw emotion, the album promises to be a defining moment in her career.  

Lauren Mayberry’s venture into solo artistry is a testament to her versatility and vision, proving that she is not only a vital force in Chvrches but also a singular voice in modern music. As she steps into this new role, Vicious Creature is poised to resonate with listeners and cement her status as a dynamic and fearless artist.