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In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...
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October 5, 2022
Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...
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October 17, 2022
Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...
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October 18, 2022
Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...
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August 31, 2022
For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........
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August 19, 2022
One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...
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August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...
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Megan Thee Stallion's latest single, "Hiss," has catapulted to the top of the charts, reaching No. 1 as it capitalises on the buzz generated by her recent public feud with fellow artist Nicki Minaj. This track marks a significant milestone in Megan's career, not only due to its chart-topping success but also because of the way it has become intertwined with a larger narrative in the world of hip hop.
The release of "Hiss" amidst a high-profile feud with Nicki Minaj has propelled Megan Thee Stallion into the spotlight once again, demonstrating the old adage that all publicity is good publicity. The dispute, which unfolded over social media and was picked up by numerous media outlets, created a surge of interest in Megan's music, showing how personal dynamics between artists can amplify their reach and impact on the charts.
Megan's strategic release of "Hiss" during this turbulent period has played a key role in its success. The track itself features sharp lyrics and a compelling beat that resonates with her audience, while the timing of its release ensured it was surrounded by a whirlwind of media attention. This combination of quality music and clever marketing has helped Megan engage both her existing fan base and curious new listeners.
For aspiring musicians, Megan’s approach offers valuable lessons in navigating the music industry. It underscores the importance of timing, understanding audience engagement, and the potential benefits (and risks) of media attention. Artists are reminded that music careers can often benefit from strategic thinking about personal brand and public relations.
Megan Thee Stallion’s ascent with "Hiss" is reflective of broader trends in the music industry where social dynamics and public personas play a significant role in an artist’s success. It highlights the intersection of entertainment, personal branding, and artistry, which is increasingly becoming the norm in the strategic release of music.
As "Hiss" enjoys its position at the top of the charts, Megan Thee Stallion not only celebrates another hit but also cements her status as a savvy artist capable of navigating the complex landscape of modern music. Her ability to turn controversy into chart success is a testament to her skill as both an artist and a tactician in the music industry. For fans and fellow artists alike, Megan's journey is a compelling study in the power of resilience and strategic career management in the face of public scrutiny.
