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What Makes a Harry Styles Hook So Infectious

June 3, 2022

On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...

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TikTok is "Hooked" on The Song House

May 26, 2022

The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...

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Olivia Rodrigo's Journey: One Year Since her First Album Release

May 27, 2022

It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.

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Doja Cat Overwhelmed With Fame Took To Twitter To Quit Music Career

March 31, 2022

​​After a cancelled performance at the Asuncionico festival in Paraguay Doja cat received backlash from fans claiming the singer neglected them outside of her hotel. After the many complaints from...

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With T.O.P.'s Departure from YG due to mental health struggles, is this the End of Big Bang?

April 11, 2022

After a long 4 year’s K-pop group Big Bang makes a comeback to the music scene with the song “Still Life.” This song has become another banger from the group reminding fans of the music they once...

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Broadway’s KPOP To Premiere Late 2022

April 6, 2022

The first theatre production highlighting the global takeover of the K-Pop industry will be making its Broadway debut later this year, with its opening night scheduled for November 20, while...

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Ed Sheeran Slams “Damaging” Lawsuits Against Songwriters Amidst Copyright Case Victory

April 6, 2022

Over the past month, singer Ed Sheeran has been battling a copyright trial, accusing him of plagiarizing his 2017 hit song, “Shape of You” the song’s resemblance to their song, “Oh Why” Sami Chokri...

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Silk Sonic’s “Leave The Door Open” Wins Record of The Year at the 2022 Grammys

April 5, 2022

If you’ve been on social media for the past few months, odds are you’ve probably heard of the iconic viral hit, “Leave The Door Open” by Silk Sonic on just about every corner of the internet.

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5 Upcoming K-Pop Debuts To Watch For 2022

April 2, 2022

Debut: April 2022 After having competed on the reality survival show, “My Teenage Girl”, the seven-member group CLASS:y was formed, signing a seven-year contract with label, M25. The group was...

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Here’s What You Need To Know About Queendom 2

April 1, 2022

Queendom returned for its long awaited second season (hosted by Girls Generation’s Tayeon) and here’s all you need to know: Queendom is a South Korean reality-survival show in which six girl groups...

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Bobby Shmurda Is Finally Out Of His Epic Deal

April 7, 2022

Bobby Shmurda has finally been released from his deal with Epic Records following his own plea for his release on social media stating, “I did six years in jail trying to get off this label before...

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BIGBANG Make History With “Still Life” Comeback After 4-Year Hiatus

April 5, 2022

Alas, BIGBANG have finally made their long-awaited return to the spotlight with their new single, “Still Life” – a heartfelt ballad about the perils of growing up and learning from your past. As...

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NIKI: A Profile on Self-Discovery and International Acclaim

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Nicole Zefanya, known professionally as NIKI, has carved a unique space for herself in the contemporary music scene, transforming from a self-made YouTube artist into a history-making star. Her journey is not just one of personal triumph but also a narrative that adds new dimensions to the global music landscape.

 

Born and raised in Indonesia, NIKI grew up with aspirations that seemed distant from her immediate reality. The absence of mainstream artists who mirrored her own experiences did not deter her; it fueled her. Teaching herself to play guitar and write songs, NIKI opened for Taylor Swift at just 15, marking the beginning of a self-styled journey that would take her music to billions worldwide.

 

NIKI’s second album, "Nicole," is a poignant exploration of her identity. Described as a journey from her upbringing to the present, the album pays homage to her roots while showcasing her evolution as an artist. "During the pandemic, I did an audit of my life and my music," NIKI revealed in an interview, emphasizing a deep connection with her early works that still resonate with her. This introspection led to the re-recording of songs from her YouTube days, bridging her past with her newfound artistic maturity.

 

The crafting of "Nicole" was a meticulous process, blending organic alt with nostalgic pop to create a sound that’s distinctly NIKI. Her songwriting process is a blend of spontaneous melody freestyling and deliberate lyricism. "I start with a lyric bank... and start singing random melodies," she shared, highlighting the organic nature of her creative process.

 

Her inspirations are as diverse as her music, citing Taylor Swift and Phoebe Bridgers among her formative influences, while also acknowledging the impact of R&B and artists like Beck on her sound. This eclectic mix of influences has helped NIKI develop a unique sound that defies traditional genre boundaries.

 

Reflecting on her upbringing in Jakarta, NIKI credits the vibrant, unjaded spirit of her homeland and its musical environment for shaping her artistic sensibilities. Her experiences have informed not just her music but her approach to life and art, embracing emotions in all their complexity. "I am a serial feeler," she confessed, underscoring her belief in the power of feeling as a source of artistic authenticity.

 

NIKI’s rise has also been marked by significant milestones, such as being the first Indonesian artist to perform at Coachella and selling out her first solo arena show in Manila. These achievements are not just personal victories but milestones for Asian artists on the global stage.

 

Yet, amidst her international acclaim, NIKI remains deeply connected to her roots, highlighting the importance of representation and the transformative power of music. As she continues to explore and expand her musical horizons, NIKI remains a figure of inspiration for youths; not just for aspiring artists but for anyone seeking to authentically navigate the complexities of identity and creativity in a rapidly changing world.

 

In her music and her story, NIKI’s music embodies the journey of self-discovery, the struggle for representation, and the triumph of artistry over adversity.