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What Is the Point of Mastering If the Mix Is Good? A Guide to Understanding Mastering's Role

August 26, 2024

For many newer producers, it can be confusing to understand the importance of mastering, especially when your mix feels polished and balanced. However, mastering is an essential step in the...

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Write a Vocal Melody That Stands Out: Tips for Phrasing and Dynamics

August 25, 2024

If you’ve been writing music for a decade but are just starting to dive into vocal melodies, you’re not alone in facing challenges with phrasing and creating vocal dynamics that don’t feel repetitive.

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Add FX and Ear Candy to Your Tracks: Tips for Taking Your Sketch to the Next Level

August 23, 2024

Adding FX and ear candy can feel like a daunting task, especially when you start to overthink the process. However, these little details are often what bring a track to life, adding depth, excitement.

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Recreate a Vocal Stutter Effect Like Skrillex: A Step-by-Step Guide

August 21, 2024

If you’ve just stepped into the world of music production, vocal stutters can be a fun and impactful technique to add excitement and energy to your tracks. You’ve heard that fast vocal stutter at...

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Get a Great Sounding Synth: The Deadmau5 Approach

August 21, 2024

If you’ve been experimenting with synthesizers, you know the quest for a perfect synth sound can be a challenging but rewarding process. Whether you’re looking for something clean yet huge, or...

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Make Music Again: Overcoming Creative Burnout Like Pharrell Williams

August 21, 2024

Hey there, fellow music creators! Whether you’re balancing a day job, DJ gigs, and music production, or just feeling creatively stuck, you’re not alone. Many of us hit a wall at some point, where...

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Master Your Craft as a Beatmaker: The J Dilla Way

August 21, 2024

In this article, we’ll explore the most efficient ways to master your creative process as a beatmaker, and how you can learn from one of the most respected producers in the game: J Dilla.

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Bumbershoot Festival 2024: A Creative Celebration in Seattle

August 8, 2024

This Labor Day weekend, Bumbershoot Arts and Music Festival returns to Seattle Center from August 31 to September 1, 2024. With a rich history spanning over 50 years, Bumbershoot continues to be a...

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Ohana Festival 2024: A Must-Attend Event for Music Creators

August 8, 2024

As the summer winds down and the crisp autumn air begins to roll in, music enthusiasts are eagerly anticipating one of California’s premier music festivals. The Ohana Festival, set to take place...

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Desert Daze 2024: A Creative Oasis for Music Enthusiasts

August 8, 2024

As the vibrant hues of summer give way to the golden tones of fall, the anticipation for one of California’s most eclectic music festivals begins to build. This October, the 2024 Desert Daze music...

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How to Create a Joyful Song Like "Happy" by Pharrell Williams

July 24, 2024

Creating a song that radiates joy and energy, much like Pharrell Williams' hit "Happy," is an exciting challenge for any music creator. Whether you're a seasoned producer or just starting out...

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Why Nas' Illmatic Deserves the Top Spot: Rap Lyricism at its Finest

July 17, 2024

Nas’ debut album, Illmatic, has been crowned the greatest rap album of all time by Billboard, and for good reason. Celebrated for its lyrical brilliance and profound storytelling, Illmatic set...

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Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

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Photo: Thurstan Redding

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly and an upfront exploration of her pansexuality. With the intro of a singable hook and stellar vocals, I was hooked. The vulnerability and vivacity of the track led me to explore her work and feel queer comradery from this single track. From there, I explored her debut album “Sawayama”. It is an exemplary album that explores family dynamics and genres like pop-punk, anthem, and ballad. Her honest and powerful songs on “Sawayama” took notice of many established artists, from Charlie XCX to Elton John. In 2021, John released a collaborative version of her heartfelt ballad, “Chosen Family” from her debut album,which exposed his audience to the eclectic and energetic sounds of Sawayama. Charlie XCX followed this in 2022 by collaborating on “Beg For You”, a “cry in the club” song about reminiscing about a past lover and dancing through the pain.

Sawayama’s release of “Hold the Girl” in 2022 has captivated listeners with writing introspective yet energetic music. Her most recent album speaks to her (and the listener’s) inner child in literal and poetic ways throughout the album from “Hold the Girl” to “Phantom”.

Throughout her career, Sawayama has captured audiences worldwide by speaking her mind on important issues while allowing herself to be vulnerable.

Photo: Rina Sawayama Official Youtube

Sawayama has always held her point of view and identity strongly through her artistic career, and hasn’t wavered in her art. Like she said in an interview with Broadly, “I’ve always written about girls”. Rina’s unyielding viewpoint and artistic vision has made audiences connect authentically to her music, and helped her soar to the top of the pop charts. Her work incorporating camp and hyper-pop tropes has helped draw an enthusiastic queer crowd. Sawayama has also extended her artistic vision into other mediums while developing her musical brand. She has done so by collaborating in visual art, where she speaks against societal pressures placed upon women in Japan. She also regularly walks the runway for fashion designers and has made tracks for some runways she has walked. Her experience in fashion and modeling has made Sawayama endlessly reach for new ideas and themes, while highly influencing her stylistic choices on the visuals for music videos and album visuals in all of her work. She has experienced music to hold some artists within thematic “boxes” whereas fashion is constantly striving for something new, bold and out of the box. This has truly helped Sawayama speak fully through her own voice in a way that is exciting and truly her own. With a powerful perspective and ability to write of specific life experiences in a way that all audiences can relate to, Rina Sawayama is poised to be a major pop icon. In recent months, Sawayama has begun posting footage from behind the scenes on Youtube under the name RINA TV. These videos are of photo shoots and her days leading up to and during concerts, amongst much more. This lets her connect with her audience and show them a side of herself and also the industry that many do not see. Sawayama is making her film acting debut for John Wick 4: Chapter 4 and I’m hoping for much more in the future.

Sawayama is an exemplary artist who generates experimental yet relevant art that can reach and captivate many young audiences through emotion and compelling finesse. From acting, to modeling, to collaborating with Elton John and other artists; Rina Sawayama is an artist who tells it like it is, and we want to listen. If you want to hear a genre-mashing artist inspired by Lady Gaga and Avril Lavigne, who can jump from cheeky 2000’s pop-inspired tracks to theatrical yet introspective dance hits, listen to Rina Sawayama. Maybe start with “Cherry” *wink*.

Photo: Rina Sawayama Official Youtube