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Can Coca-Cola Hit the Top of the Charts with Its Bold New Music Strategy?

June 2, 2024

Coca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang...

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Lena Meyer-Landrut: Embracing Vulnerability and Authenticity

June 2, 2024

German singer Lena Meyer-Landrut, at 33, has no qualms about discussing her battles with depression and self-doubt in the public eye...

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Reggaeton Copyright Infringement Lawsuit Moves Forward: A Landmark Case in Latin Music

June 2, 2024

The beats of reggaeton, known for their infectious rhythms and global appeal, are now at the center of a massive legal battle that could reshape the genre...

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Twenty One Pilots' "Clancy": A Profound Finale to an Era

June 2, 2024

Twenty One Pilots, the alternative pop-rock duo known for their introspective and often introspective themes, have released their concept album "Clancy...

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Apple Music Celebrates the Greatest Albums of All Time with Lauryn Hill at the Top

June 2, 2024

Apple Music has recently unveiled its highly anticipated list of the 10 greatest albums of all time, placing Lauryn Hill's seminal 1998 album, "The Miseducation of Lauryn Hill...

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RM’s "Right Place, Wrong Person": A Bold Leap into Artistic Experimentation

June 2, 2024

RM, the leader of the global K-pop phenomenon BTS, has released his solo album, "Right Place, Wrong Person," an eagerly awaited project that has set the music world abuzz...

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Rapsody's "Please Don't Cry": A Deep Dive into Strength and Vulnerability

June 2, 2024

Rapsody, renowned for her lyrical depth and articulate storytelling, has once again captured the hearts of hip-hop enthusiasts with her latest album, "Please Don't Cry."

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Britney Spears: Reflections on Her Journey and Decision to Leave the Music Industry

June 2, 2024

Britney Spears, the iconic pop star who once dominated the charts and captured the hearts of millions, has recently made a definitive statement: she will never return to the music industry...

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Why Coldplay Keeps Getting Better and Better

June 2, 2024

For nearly two decades, Coldplay has been a prominent force in the music industry, inspiring countless new bands. While many bands hit a plateau in their popularity, Coldplay seems to defy this...

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Eminem Drops Surprise Single 'Houdini' Featuring A-List Cameos and a Time-Travel Twist

June 2, 2024

Eminem has just released his latest single, “Houdini,” on Friday, May 31, marking the debut track from his highly anticipated upcoming album, *The Death of Slim Shady (Coup de Grâce)*. The new...

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Kim Kardashian and Kanye West’s daughter North West performs ‘The Lion King’ song at Disney concert

May 29, 2024

The Hollywood Bowl recently hosted a spectacular live production of Disney’s ‘The Lion King,’ featuring North West in the role of young Simba. The 10-year-old daughter of Kim Kardashian...

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The Innovative Genius of Tyler, The Creator: Shaping Modern Hip-Hop and Culture

May 29, 2024

Tyler, The Creator, born Tyler Gregory Okonma, is an artist whose creativity and innovation profoundly impact modern hip-hop and popular culture...

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Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

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Photo: Thurstan Redding

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly and an upfront exploration of her pansexuality. With the intro of a singable hook and stellar vocals, I was hooked. The vulnerability and vivacity of the track led me to explore her work and feel queer comradery from this single track. From there, I explored her debut album “Sawayama”. It is an exemplary album that explores family dynamics and genres like pop-punk, anthem, and ballad. Her honest and powerful songs on “Sawayama” took notice of many established artists, from Charlie XCX to Elton John. In 2021, John released a collaborative version of her heartfelt ballad, “Chosen Family” from her debut album,which exposed his audience to the eclectic and energetic sounds of Sawayama. Charlie XCX followed this in 2022 by collaborating on “Beg For You”, a “cry in the club” song about reminiscing about a past lover and dancing through the pain.

Sawayama’s release of “Hold the Girl” in 2022 has captivated listeners with writing introspective yet energetic music. Her most recent album speaks to her (and the listener’s) inner child in literal and poetic ways throughout the album from “Hold the Girl” to “Phantom”.

Throughout her career, Sawayama has captured audiences worldwide by speaking her mind on important issues while allowing herself to be vulnerable.

Photo: Rina Sawayama Official Youtube

Sawayama has always held her point of view and identity strongly through her artistic career, and hasn’t wavered in her art. Like she said in an interview with Broadly, “I’ve always written about girls”. Rina’s unyielding viewpoint and artistic vision has made audiences connect authentically to her music, and helped her soar to the top of the pop charts. Her work incorporating camp and hyper-pop tropes has helped draw an enthusiastic queer crowd. Sawayama has also extended her artistic vision into other mediums while developing her musical brand. She has done so by collaborating in visual art, where she speaks against societal pressures placed upon women in Japan. She also regularly walks the runway for fashion designers and has made tracks for some runways she has walked. Her experience in fashion and modeling has made Sawayama endlessly reach for new ideas and themes, while highly influencing her stylistic choices on the visuals for music videos and album visuals in all of her work. She has experienced music to hold some artists within thematic “boxes” whereas fashion is constantly striving for something new, bold and out of the box. This has truly helped Sawayama speak fully through her own voice in a way that is exciting and truly her own. With a powerful perspective and ability to write of specific life experiences in a way that all audiences can relate to, Rina Sawayama is poised to be a major pop icon. In recent months, Sawayama has begun posting footage from behind the scenes on Youtube under the name RINA TV. These videos are of photo shoots and her days leading up to and during concerts, amongst much more. This lets her connect with her audience and show them a side of herself and also the industry that many do not see. Sawayama is making her film acting debut for John Wick 4: Chapter 4 and I’m hoping for much more in the future.

Sawayama is an exemplary artist who generates experimental yet relevant art that can reach and captivate many young audiences through emotion and compelling finesse. From acting, to modeling, to collaborating with Elton John and other artists; Rina Sawayama is an artist who tells it like it is, and we want to listen. If you want to hear a genre-mashing artist inspired by Lady Gaga and Avril Lavigne, who can jump from cheeky 2000’s pop-inspired tracks to theatrical yet introspective dance hits, listen to Rina Sawayama. Maybe start with “Cherry” *wink*.

Photo: Rina Sawayama Official Youtube