stayc main image

Downtown's $500 Million Boost: A Major Leap for Indie Music

May 14, 2024

In a transformative move for the independent music scene, Downtown has secured a monumental $500 million credit agreement from Bank of America. This substantial financial infusion...

Read more
stayc main image

Joni Mitchell's Return to Spotify: A Harmonious Resolution

May 14, 2024

Legendary singer-songwriter Joni Mitchell has ended her two-year protest against Spotify, marking a significant moment for the music streaming world. In 2022, Mitchell removed her catalogue....

Read more
stayc main image

Switzerland Wins Eurovision song Contest After Controversial Grand Final

May 14, 2024

Switzerland emerged victorious in the 68th Eurovision song contest, amidst controversies over Israel's participation and the disqualification of the Dutch contestant just before the grand...

Read more
stayc main image

Lana Del Rey and Quavo's Unexpected Musical Fusion

May 14, 2024

In the ever-evolving landscape of music, unexpected collaborations can often yield the most spectacular results. Recently, the music world was set abuzz with the news of an intriguing pairing...

Read more
stayc main image

RAYE Shines at Brit Awards 2024: A Record-Breaking Night to Remember

May 13, 2024

In an industry often criticised for its fleeting nature and quick-to-pass trends, the Brit Awards 2024 will be remembered for its groundbreaking achievements, particularly for British pop sensation...

Read more
stayc main image

Universal Music Group and TikTok: A Triumphant Return

May 13, 2024

In a significant development in the music and tech industries, Universal Music Group (UMG) artists including global icons like Drake, Adele, Bad Bunny, and Billie Eilish have made a celebrated....

Read more
stayc main image

Apple Music's Partner Program: Revolutionising the Music Industry Through Data

May 13, 2024

Apple Music has recently introduced an ambitious initiative that stands to transform the landscape of the music industry: the "Apple Music Partner Program." This groundbreaking program....

Read more
stayc main image

See Taylor Swift Perform ‘Fortnight,’ ‘But Daddy I Love Him’ at The Eras Tour

May 11, 2024

In a whirlwind of excitement and anticipation, Taylor Swift has once again captivated audiences with the debut of her latest double album, "The Tortured Poets Department...

Read more
stayc main image

Gunna's Resurgence: Decoding the Brilliance of “One of Wun”

May 11, 2024

In the turbulent realm of hip-hop, reputations wield immense power, capable of either propelling an artist to stardom or shackling them to infamy...

Read more
stayc main image

Frank Ocean's Timeless Appeal: Climbing the Charts Again with Hit Album Blonde

May 10, 2024

In the ever-evolving world of music, where new stars emerge and fade with astonishing rapidity, the longevity of an artist in the charts is a testament to their enduring appeal. Frank Ocean...

Read more
stayc main image

DaBaby: From Charlotte to Chart-Topping Sensation

May 10, 2024

In the ever-evolving landscape of hip-hop, few artists have made as big a splash as DaBaby. Born Jonathan Lyndale Kirk in Charlotte, North Carolina, DaBaby has become synonymous with odd beats...

Read more
stayc main image

"Mr. Brightside": How The Killers' Hit Became a Timeless Anthem Without Ever Topping the Charts

May 10, 2024

If we mention the artist name or the title of the song, it might not ring a bell immediately. But what if we say, "It started out with a kiss, how did it end up like this?" Chances are...

Read more

Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

stayc main image

Photo: Thurstan Redding

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly and an upfront exploration of her pansexuality. With the intro of a singable hook and stellar vocals, I was hooked. The vulnerability and vivacity of the track led me to explore her work and feel queer comradery from this single track. From there, I explored her debut album “Sawayama”. It is an exemplary album that explores family dynamics and genres like pop-punk, anthem, and ballad. Her honest and powerful songs on “Sawayama” took notice of many established artists, from Charlie XCX to Elton John. In 2021, John released a collaborative version of her heartfelt ballad, “Chosen Family” from her debut album,which exposed his audience to the eclectic and energetic sounds of Sawayama. Charlie XCX followed this in 2022 by collaborating on “Beg For You”, a “cry in the club” song about reminiscing about a past lover and dancing through the pain.

Sawayama’s release of “Hold the Girl” in 2022 has captivated listeners with writing introspective yet energetic music. Her most recent album speaks to her (and the listener’s) inner child in literal and poetic ways throughout the album from “Hold the Girl” to “Phantom”.

Throughout her career, Sawayama has captured audiences worldwide by speaking her mind on important issues while allowing herself to be vulnerable.

Photo: Rina Sawayama Official Youtube

Sawayama has always held her point of view and identity strongly through her artistic career, and hasn’t wavered in her art. Like she said in an interview with Broadly, “I’ve always written about girls”. Rina’s unyielding viewpoint and artistic vision has made audiences connect authentically to her music, and helped her soar to the top of the pop charts. Her work incorporating camp and hyper-pop tropes has helped draw an enthusiastic queer crowd. Sawayama has also extended her artistic vision into other mediums while developing her musical brand. She has done so by collaborating in visual art, where she speaks against societal pressures placed upon women in Japan. She also regularly walks the runway for fashion designers and has made tracks for some runways she has walked. Her experience in fashion and modeling has made Sawayama endlessly reach for new ideas and themes, while highly influencing her stylistic choices on the visuals for music videos and album visuals in all of her work. She has experienced music to hold some artists within thematic “boxes” whereas fashion is constantly striving for something new, bold and out of the box. This has truly helped Sawayama speak fully through her own voice in a way that is exciting and truly her own. With a powerful perspective and ability to write of specific life experiences in a way that all audiences can relate to, Rina Sawayama is poised to be a major pop icon. In recent months, Sawayama has begun posting footage from behind the scenes on Youtube under the name RINA TV. These videos are of photo shoots and her days leading up to and during concerts, amongst much more. This lets her connect with her audience and show them a side of herself and also the industry that many do not see. Sawayama is making her film acting debut for John Wick 4: Chapter 4 and I’m hoping for much more in the future.

Sawayama is an exemplary artist who generates experimental yet relevant art that can reach and captivate many young audiences through emotion and compelling finesse. From acting, to modeling, to collaborating with Elton John and other artists; Rina Sawayama is an artist who tells it like it is, and we want to listen. If you want to hear a genre-mashing artist inspired by Lady Gaga and Avril Lavigne, who can jump from cheeky 2000’s pop-inspired tracks to theatrical yet introspective dance hits, listen to Rina Sawayama. Maybe start with “Cherry” *wink*.

Photo: Rina Sawayama Official Youtube