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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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How Zach Bryan’s Authenticity Makes His Music So Appealing, Even to Non-Country Fans

January 31, 2023

Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming

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Miley Cyrus is Going to Take Over Pop in 2023

January 31, 2023

Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are

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Why This Pop-Rock Band Got Hate For Starting On YouTube

January 31, 2023

Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because

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Will Google End Work for Music Creators with their New Music AI?

February 1, 2023

Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI

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Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

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Photo: Thurstan Redding

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly and an upfront exploration of her pansexuality. With the intro of a singable hook and stellar vocals, I was hooked. The vulnerability and vivacity of the track led me to explore her work and feel queer comradery from this single track. From there, I explored her debut album “Sawayama”. It is an exemplary album that explores family dynamics and genres like pop-punk, anthem, and ballad. Her honest and powerful songs on “Sawayama” took notice of many established artists, from Charlie XCX to Elton John. In 2021, John released a collaborative version of her heartfelt ballad, “Chosen Family” from her debut album,which exposed his audience to the eclectic and energetic sounds of Sawayama. Charlie XCX followed this in 2022 by collaborating on “Beg For You”, a “cry in the club” song about reminiscing about a past lover and dancing through the pain.

Sawayama’s release of “Hold the Girl” in 2022 has captivated listeners with writing introspective yet energetic music. Her most recent album speaks to her (and the listener’s) inner child in literal and poetic ways throughout the album from “Hold the Girl” to “Phantom”.

Throughout her career, Sawayama has captured audiences worldwide by speaking her mind on important issues while allowing herself to be vulnerable.

Photo: Rina Sawayama Official Youtube

Sawayama has always held her point of view and identity strongly through her artistic career, and hasn’t wavered in her art. Like she said in an interview with Broadly, “I’ve always written about girls”. Rina’s unyielding viewpoint and artistic vision has made audiences connect authentically to her music, and helped her soar to the top of the pop charts. Her work incorporating camp and hyper-pop tropes has helped draw an enthusiastic queer crowd. Sawayama has also extended her artistic vision into other mediums while developing her musical brand. She has done so by collaborating in visual art, where she speaks against societal pressures placed upon women in Japan. She also regularly walks the runway for fashion designers and has made tracks for some runways she has walked. Her experience in fashion and modeling has made Sawayama endlessly reach for new ideas and themes, while highly influencing her stylistic choices on the visuals for music videos and album visuals in all of her work. She has experienced music to hold some artists within thematic “boxes” whereas fashion is constantly striving for something new, bold and out of the box. This has truly helped Sawayama speak fully through her own voice in a way that is exciting and truly her own. With a powerful perspective and ability to write of specific life experiences in a way that all audiences can relate to, Rina Sawayama is poised to be a major pop icon. In recent months, Sawayama has begun posting footage from behind the scenes on Youtube under the name RINA TV. These videos are of photo shoots and her days leading up to and during concerts, amongst much more. This lets her connect with her audience and show them a side of herself and also the industry that many do not see. Sawayama is making her film acting debut for John Wick 4: Chapter 4 and I’m hoping for much more in the future.

Sawayama is an exemplary artist who generates experimental yet relevant art that can reach and captivate many young audiences through emotion and compelling finesse. From acting, to modeling, to collaborating with Elton John and other artists; Rina Sawayama is an artist who tells it like it is, and we want to listen. If you want to hear a genre-mashing artist inspired by Lady Gaga and Avril Lavigne, who can jump from cheeky 2000’s pop-inspired tracks to theatrical yet introspective dance hits, listen to Rina Sawayama. Maybe start with “Cherry” *wink*.

Photo: Rina Sawayama Official Youtube