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How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

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Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

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Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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SEVENTEEN is Going "HOT" This Summer

June 6, 2022

SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...

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What Makes a Harry Styles Hook So Infectious

June 3, 2022

On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...

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TikTok is "Hooked" on The Song House

May 26, 2022

The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...

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Olivia Rodrigo's Journey: One Year Since her First Album Release

May 27, 2022

It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.

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Sabrina Carpenter's Meteoric Rise: 'Please Please Please' and the Surge of a Pop Phenomenon

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In the ever-evolving landscape of pop music, Sabrina Carpenter is a name that’s resonating louder with each passing day. This week, Billboard's Trending Up newsletter highlights Carpenter's extraordinary ascent, driven by the phenomenal success of her latest single, "Please Please Please." As the streams keep soaring, it's not just this track that's benefiting—her entire catalog is experiencing a significant lift.

Carpenter's new single "Please Please Please" is not just another release; it's a pivotal moment in her burgeoning career. The song, a breezy, country-inflected tune, has captivated listeners and collected over 25.6 million streams in its first four days, along with more than 4,000 digital downloads. This impressive performance underscores the track's instant appeal and the growing anticipation for her forthcoming album, Short n’ Sweet, set to drop on August 23.

"Please Please Please" builds on the momentum of her previous hit, "Espresso," which continues to enjoy a strong presence in the Billboard Hot 100’s top ten. But the Jack Antonoff-produced single isn't merely riding the coattails of "Espresso." It stands on its own with its cinematic music video, starring Carpenter's boyfriend, Oscar-nominated actor Barry Keoghan. Directed by Bardia Zeinali, the video serves as a sequel to "Espresso," featuring a Bonnie and Clyde-esque storyline that has garnered over 19 million views in less than a week.

The song's success is also fueled by its viral appeal. The lyric, "Heartbreak is one thing, my ego’s another/ I beg you, don’t embarrass me, motherf–ker," has resonated widely on social media. Users have creatively adopted this line as captions for iconic film characters, amplifying its reach. On TikTok, the official "Please Please Please" sound has been used in over 32,600 posts, with an unofficial sound contributing to an additional 32,200 clips. This viral traction was further boosted by Carpenter's live debut of the song during her set at New York’s Gov Ball festival, an event that generated considerable buzz.

The ripple effect of "Please Please Please" extends to Carpenter’s entire catalog. During the weekend of June 7-10, her other songs also saw a significant spike, pulling in an additional 38.5 million official on-demand U.S. streams—a 35% increase from the previous week. This surge is a testament to her growing influence and the anticipation surrounding her new music.

With her new LP due at the end of the summer, Sabrina Carpenter's pop supremacy seems to be just getting started. Her ability to create catchy, emotionally resonant music paired with a strong visual and viral component is setting her apart in the competitive pop landscape. As "Please Please Please" continues to dominate, it’s clear that Carpenter is not just having a moment; she's cementing her place as a significant force in music.