stayc main image

Downtown's $500 Million Boost: A Major Leap for Indie Music

May 14, 2024

In a transformative move for the independent music scene, Downtown has secured a monumental $500 million credit agreement from Bank of America. This substantial financial infusion...

Read more
stayc main image

Joni Mitchell's Return to Spotify: A Harmonious Resolution

May 14, 2024

Legendary singer-songwriter Joni Mitchell has ended her two-year protest against Spotify, marking a significant moment for the music streaming world. In 2022, Mitchell removed her catalogue....

Read more
stayc main image

Switzerland Wins Eurovision song Contest After Controversial Grand Final

May 14, 2024

Switzerland emerged victorious in the 68th Eurovision song contest, amidst controversies over Israel's participation and the disqualification of the Dutch contestant just before the grand...

Read more
stayc main image

Lana Del Rey and Quavo's Unexpected Musical Fusion

May 14, 2024

In the ever-evolving landscape of music, unexpected collaborations can often yield the most spectacular results. Recently, the music world was set abuzz with the news of an intriguing pairing...

Read more
stayc main image

RAYE Shines at Brit Awards 2024: A Record-Breaking Night to Remember

May 13, 2024

In an industry often criticised for its fleeting nature and quick-to-pass trends, the Brit Awards 2024 will be remembered for its groundbreaking achievements, particularly for British pop sensation...

Read more
stayc main image

Universal Music Group and TikTok: A Triumphant Return

May 13, 2024

In a significant development in the music and tech industries, Universal Music Group (UMG) artists including global icons like Drake, Adele, Bad Bunny, and Billie Eilish have made a celebrated....

Read more
stayc main image

Apple Music's Partner Program: Revolutionising the Music Industry Through Data

May 13, 2024

Apple Music has recently introduced an ambitious initiative that stands to transform the landscape of the music industry: the "Apple Music Partner Program." This groundbreaking program....

Read more
stayc main image

See Taylor Swift Perform ‘Fortnight,’ ‘But Daddy I Love Him’ at The Eras Tour

May 11, 2024

In a whirlwind of excitement and anticipation, Taylor Swift has once again captivated audiences with the debut of her latest double album, "The Tortured Poets Department...

Read more
stayc main image

Gunna's Resurgence: Decoding the Brilliance of “One of Wun”

May 11, 2024

In the turbulent realm of hip-hop, reputations wield immense power, capable of either propelling an artist to stardom or shackling them to infamy...

Read more
stayc main image

Frank Ocean's Timeless Appeal: Climbing the Charts Again with Hit Album Blonde

May 10, 2024

In the ever-evolving world of music, where new stars emerge and fade with astonishing rapidity, the longevity of an artist in the charts is a testament to their enduring appeal. Frank Ocean...

Read more
stayc main image

DaBaby: From Charlotte to Chart-Topping Sensation

May 10, 2024

In the ever-evolving landscape of hip-hop, few artists have made as big a splash as DaBaby. Born Jonathan Lyndale Kirk in Charlotte, North Carolina, DaBaby has become synonymous with odd beats...

Read more
stayc main image

"Mr. Brightside": How The Killers' Hit Became a Timeless Anthem Without Ever Topping the Charts

May 10, 2024

If we mention the artist name or the title of the song, it might not ring a bell immediately. But what if we say, "It started out with a kiss, how did it end up like this?" Chances are...

Read more

SG Lewis: Who Is He - and What’s Next For This Rising Star?

stayc main image

Photo Source: British GQ

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely draws on influences from pre-2000s club music and has worked with Elton John, Dua Lipa, MØ, Mabel, Tove Lo, Khalid, and many more. His most recent album “AudioLust & Higher Love” just dropped on January 27, 2023. It is packed full of powerful dance anthems, ones that are sure to tear up the clubs, or at least add a little bit of excitement to life’s dull moments.

Early Career & Progression

After remixing Jessie Ware’s “You & I (Forever)” and posting it on the internet, Sam caught the attention of Ware’s label, PMR Records. Soon after, he was signed and began releasing his own music. His first EP “Shivers” came out in 2015, with another titled “Yours” just a year later. 

In 2018-2019, Sam released “Dusk”, “Dark”, and “Dawn”, a conceptual collection of EPs that symbolized the phases of a night out. He then released “Hurting” with Aluna George - a popular vocalist in dance music. Around this time, he also released “Better” with Clairo, which Clairo touted as her first step into the pop realm. The song is a fan favourite, and like his other work, encapsulates a feeling that is reminiscent of music from before the Y2K.

His first album titled “Times” was released in 2021. In an era when clubs were shut due to Covid restrictions, the album blasted to the top of the UK dance charts. This is ironic in a way, as the album was meant to be an ode to the present moment. While Covid was not worth celebrating, the album acted as a “symbol of hope”.

Critical Reception

With “Times”, Sam was praised for his talent in producing “disco-infused pop-house” - but he was described as less confident in work that moved away from that. Reviews were overwhelmingly positive, but critics felt that he cranked the autotune when he was the lead vocal, as if he was not confident in his voice. Pitchfork also praised the album’s background texture and many other things, but felt that there were times when Lewis played it too safe.

Although, critics noted that these growing pains are ones that are likely to fade with time - no pun intended.

AudioLust & Higher Love

“AudioLust & Higher Love” shows remarkable improvement in Sam’s confidence as a vocalist and producer. He sings in most of the songs on this album, and much more confidently than in the past. Lewis cites the success of Times’s “Chemicals” as the push he needed.

This album is also conceptual in nature - as Sam finds it difficult to finish a project without a self-concept, and finds it “crazy” to create an album with tracks that lack a common thread. The first half represents the “ego-driven and toxic approach to relationships”, with the latter half representing “a more romantic approach of love that is sold to us”. It draws influences from yacht rock, to create a light yet danceable aura in a blend of high-BPM, excited dance tracks and some slower, groovy ones as well. “Missing You” and “Something About Your Love” are especially upbeat, and were named among the top dance songs of 2022 by Billboard

“AudioLust and Higher Love” was created through intense stints at rural recording studios in England, where he worked with the industry’s best through the pandemic, to come up with the album. It is still signature SG Lewis, with a pulsating, transcendent, synth-heavy sound. It is an evolution of his previous work, just more polished and diverse as there were more people involved in the creative process.

What’s Next For SG Lewis

SG Lewis has always had a distinctive sound. His career has grown steadily through the last decade, and as he advances, he is making great progress in discovering what works for him as an artist.

He is set to perform at Coachella in April, which will likely boost his reach even further on this side of the pond. Sam predicts that “nineties trance is going to make a comeback”, and if he keeps up this momentum, he could be the next big breakout hit to make that happen.