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Can Coca-Cola Hit the Top of the Charts with Its Bold New Music Strategy?

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Coca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang...

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Lena Meyer-Landrut: Embracing Vulnerability and Authenticity

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German singer Lena Meyer-Landrut, at 33, has no qualms about discussing her battles with depression and self-doubt in the public eye...

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Reggaeton Copyright Infringement Lawsuit Moves Forward: A Landmark Case in Latin Music

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Twenty One Pilots' "Clancy": A Profound Finale to an Era

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Apple Music Celebrates the Greatest Albums of All Time with Lauryn Hill at the Top

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Apple Music has recently unveiled its highly anticipated list of the 10 greatest albums of all time, placing Lauryn Hill's seminal 1998 album, "The Miseducation of Lauryn Hill...

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RM’s "Right Place, Wrong Person": A Bold Leap into Artistic Experimentation

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RM, the leader of the global K-pop phenomenon BTS, has released his solo album, "Right Place, Wrong Person," an eagerly awaited project that has set the music world abuzz...

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Rapsody's "Please Don't Cry": A Deep Dive into Strength and Vulnerability

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Britney Spears: Reflections on Her Journey and Decision to Leave the Music Industry

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Britney Spears, the iconic pop star who once dominated the charts and captured the hearts of millions, has recently made a definitive statement: she will never return to the music industry...

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Why Coldplay Keeps Getting Better and Better

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For nearly two decades, Coldplay has been a prominent force in the music industry, inspiring countless new bands. While many bands hit a plateau in their popularity, Coldplay seems to defy this...

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Eminem Drops Surprise Single 'Houdini' Featuring A-List Cameos and a Time-Travel Twist

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Eminem has just released his latest single, “Houdini,” on Friday, May 31, marking the debut track from his highly anticipated upcoming album, *The Death of Slim Shady (Coup de Grâce)*. The new...

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Kim Kardashian and Kanye West’s daughter North West performs ‘The Lion King’ song at Disney concert

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The Hollywood Bowl recently hosted a spectacular live production of Disney’s ‘The Lion King,’ featuring North West in the role of young Simba. The 10-year-old daughter of Kim Kardashian...

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The Innovative Genius of Tyler, The Creator: Shaping Modern Hip-Hop and Culture

May 29, 2024

Tyler, The Creator, born Tyler Gregory Okonma, is an artist whose creativity and innovation profoundly impact modern hip-hop and popular culture...

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STAYC’S YOUNG-LUV.COM -- defying genres and taking over the world

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Photo: High Up Entertainment, STAYC(스테이씨) 'RUN2U' MV

It’s been two weeks since STAYC’s third mini album release YOUNG-LUV.COM, and we took this time to soak it all in and live our daydreams vicariously through this album. YOUNG-LUV.COM gives us that familiar STAYC flair, while also being ambitious with new sounds that are confident and punchy, and we’re here for it.

After a quick rise to stardom with their debut EP STAYDOM, and second release STEREOTYPE, STAYC (otherwise known as Star To A Young Culture) makes their 2022 return with their third mini-album, YOUNG-LUV.COM – a collection of six songs about love and being in love, ranging from edgy and vibrant in RUN2U and YOUNG-LUV, to upbeat bubble gum R&B in SAME SAME, 247, and BUTTERFLY.

Leaving behind their iconic “STAYC girls, it’s going down!” catchphrase from their previous albums, YOUNG-LUV.COM shows listeners a more mature side to the Gen-Z group, showcasing the strength in each of the girls’ talents and a shift towards power vocals and R&B, while still keeping true to their roots in pop.

Photo: High Up Entertainment, STAYC(스테이씨) 'RUN2U' MV

Opener RUN2U closely follows the familiar formulas of viral hits ASAP and STEREOTYPE we all know and love – a funky build up that leads to a simple but unique catchy chorus, a punchy bassline, and meaningful lyrics that inspire us all to believe in ourselves and our passions.

SAME SAME is a sweet, dream-like pop love ballad that perfectly embodies the feeling of having a crush – oh, the days of passing by them in the halls just to get a glance, being shy to speak up, and hoping they’ll make the first move. Their angelic harmonies throughout the song feel like a daydream, coupled with the lighthearted melody and the trap-esque beat, STAYC’s R&B era is here and we’re all here for it. STAYC says all the words we wished we could, and did I mention, it’s the only song in this entire album we get a “STAYC girls, it’s going down!”

247, BUTTERFLY, and I WANT U BABY share a lot of the same R&B elements, but their vocals are definitely the showstopper of these songs. Something we’re noticing about this new R&B era is that the member’s vocals are more of the focal point in this album, and we’re hoping to see more of this from their future releases. Their harmonies work together perfectly in tandem and show how in sync the group is with each other. I WANT U BABY shines especially with its futuristic 808 drumline underneath its melody reminiscent of Y2K pop and R&B.

Title track YOUNG-LUV separates itself from each of the songs with its strong guitar and bassline, and groove that feels inspired by the 80s yet at the same time, like the early 2010s. It’s a side of STAYC that feels more grown-up and we’re so ready to see these girls continue to flourish!

For all lovers of STAYC’s previous albums and for newcomers to the K-pop world, their third mini-album YOUNG-LUV.COM is a must listen, and a great introduction into K-Pop, with its R&B elements, catchy-hard-to-forget hooks, and compelling vocals and we’re so excited to see more of them this year.