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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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Koji Kondo: Nintendo’s Melody Maestro

February 14, 2023

What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...

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Taylor Swift on Industry Sexism and Music Rights

February 8, 2023

Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.

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What’s the Ideal Length for a Single— Are Songs Getting Shorter?

February 8, 2023

“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are

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SG Lewis: Who Is He - and What’s Next For This Rising Star?

February 6, 2023

SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely

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Lessons to Learn From the Launch Of Sam Smith’s “Unholy”

February 4, 2023

Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.

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Are Virtual Idols the Future of Music?

February 5, 2023

Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire

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Grammy Awards Songwriter of the Year, Non-Classical: The Category Songwriters Deserve

February 5, 2023

The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all

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How Zach Bryan’s Authenticity Makes His Music So Appealing, Even to Non-Country Fans

January 31, 2023

Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming

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Miley Cyrus is Going to Take Over Pop in 2023

January 31, 2023

Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are

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Why This Pop-Rock Band Got Hate For Starting On YouTube

January 31, 2023

Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because

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Will Google End Work for Music Creators with their New Music AI?

February 1, 2023

Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

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Photo credit: Buzz Magazine

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer.

But who is Rick Rubin?

Without a doubt, Rubin has an impressive track record in the music industry. For recording studios, he’s known for being a co-founder of Def-Jam Recordings, founder of American Recordings, and former co-president of Columbia Records. 

Through these recording studios, he accomplished amazing feats. He helped popularize hip-hop during a time when people tried to censor it. Outside of hip-hop, he worked with bands across various genres, including Beastie Boys, Slayer, Red Hot Chili Peppers, Linkin Park, and The Chicks. 

Time even named Rubin on their list of the “100 Most Influential People in the World.”

Why do artists love his production style so much?

Rubin’s biggest trademark is a “stripped-down” sound. Basically, nothing extra is added in production. No backup vocals or string sections are allowed here! Although he changed his tune in the 2000s, people love this unique production style.

Furthermore, musical artists just love to work with him in general. Rubin uses his vast experience working with sound and arrangements to help artists improve their songs. Natalie Maines of The Chicks commented that “he has the ability and patience to let music be discovered, not manufactured.” 

Photo Credit: Los Angeles Times

What else has he done with his experience and knowledge? 

Well, of course, he wrote a book about it. 

The Creative Act hit the shelves on Jan. 17 this year. Already, it amassed 1059 ratings on Goodreads with a solid 4.3 out of 5 overall. Not bad for a first-time author.

The Guardian recently posted a review on this approximately 400-page book. According to them, the book lives on the same wavelength as Buddhism, management theory, and self-help books. It’s no surprise given the book’s subject matter: creativity.

“The tone is gnomic and epigrammatic, and Rubin’s elevation of artistic endeavour to the highest status of human achievement reverberates with a solemn quasi-religiosity” - The Guardian

As The Guardian points out, sometimes Rubin’s advice can be contradictory. In one part, he preaches living an artistic life without limitations, while in the next, he recommends those same limitations. In reality, what he’s saying is it depends on the situation. What’s right for one person may not be for another. 

Despite these flaws, The Creative Act is clearly made by an artist for other artists. Rubin takes common problems and places them in new contexts. What would happen if you listened to your song with speakers instead of headphones? How about making the loud parts of your song quiet and vice versa? How would it sound? 

Ultimately, he gives readers a change of perspective. And for some creatives, that’s exactly what they need.

“To a cynical reader, The Creative Act might feel like a series of self-actualising niceties. Until, that is, these are just the prompts you need to hear, when you need to hear them.” - The Guardian

If you’d like to read The Creative Act, it’s available on Amazon in both hardcover and kindle form. To read the full review from The Guardian, check it out here!

Photo Credit: Financial Times