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Charli XCX: Reinventing Pop Music

November 18, 2024

Since her debut album, *True Romance*, in 2013, Charli XCX has been reshaping the world of pop, setting herself apart with her daring, synth-driven sound and unconventional style. Early on, her...

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Harry Styles’ Last Tour and His Well-Deserved Break: A Journey of

November 18, 2024

Harry Styles has become one of the most captivating performers of this generation, and his last tour, “Love on Tour,” was a testament to his evolution from boy band member to solo superstar...

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Metro Boomin: The Architect Behind Modern Hip-Hop

November 14, 2024

In the changing landscape of hip-hop, few producers have done more than Metro Boomin. His signature sound and sonic innovation have made him not only the most popular star in the industry but has...

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Adele’s Triumphant Return: The Impact of Her Music on Healing and Resilience

November 14, 2024

Few artists capture life’s rawest emotions like Adele. From her breakout album “19” to her latest release “30,” her music has consistently resonated with listeners, offering comfort and strength...

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Arctic Monkeys: Tracing the Growth and Lasting Influence of the UK’s Iconic Band

November 14, 2024

As their first UK tour since 2018 quickly approaches, it's the perfect time to reflect on the remarkable journey and lasting impact of one of the UK’s most cherished bands: Arctic Monkeys...

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The Mastermind behind the Game of Thrones soundtrack - Ramin Djawadi

November 14, 2024

Ramin Djawadi, a German composer of Iranian descent, has established himself as one of the most innovative and influential composers in Hollywood, particularly through his work on the HBO series...

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Sabrina Carpenter: Rising Beyond Challenges to Shine in the Music World

November 13, 2024

Sabrina Carpenter’s journey from a young Disney star to a full-fledged pop sensation is a story of resilience, evolution, and unwavering passion. More than just an actress-turned-singer, Carpenter...

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Mitski: Redefining Modern Womanhood Through Music

November 13, 2024

In today’s music scene, few artists capture the complexities of womanhood as honestly as Mitski Miyawaki. Known simply as Mitski, she’s become a powerful voice for the modern woman, exploring...

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The Artistry and Impact of Raye: A Dynamic Voice in Modern Pop Music

November 13, 2024

British singer-songwriter Raye, born Rachel Agatha Keen, has carved out a distinct space in the contemporary music scene with her soul-stirring lyrics and unique voice. Known for her candidness and...

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Unlocking the Art of Confessional Songwriting with Gracie Abrams

November 13, 2024

In an industry bursting with noise, Gracie Abrams has mastered the rare art of making listeners lean in. Her songs, built on confessional storytelling, cut through the clutter by speaking directly...

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Olivia Rodrigo: Giving Voice to Gen-Z's Fear, Anger, and Anxiety

November 13, 2024

Olivia Rodrigo’s music resonates deeply with Gen-Z. Her songs—raw, fierce, and honest—are filled with fear, anger, and anxiety, emotions that define the reality of today’s teens. As much as we’d...

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How Taylor Swift Masterminded Her Way to Global Success

November 11, 2024

Taylor Swift’s success is no accident; it's built on an unmatched knack for songwriting. According to Toby Koenigsberg, Associate Professor and Chair of Popular Music, Swift’s songs are both...

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They're Not Real? The Rise in Virtual Kpop Groups

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Photo Source: News24

As virtual technology continues to evolve and we move towards the metaverse future, the K-pop industry has begun delving into all the possibilities. Virtual/ AI groups and performers are becoming increasingly popular and widespread in the K-pop industry. In this article, we’ll dive into a few virtual groups that have debuted in recent years.

AESPA

In November 2020, SM Entertainment debuted Aespa, the first K-pop group with their own AI avatars. The group debuted with the single “Black Mamba” and has released three albums since. Having popularized the metaverse concept in K-pop, the group consists of four members and their virtual counterparts (“aes”). These online avatars have been created from the data that the members have uploaded online, being the reflection of Aepsa.

ETERN!TY

Created by Pulse9’s technology, the group, consisting of 11 members, made their debut in March 2021 with their first single, “I’m Real.” The company started by generating female faces using Deep Real AI, based on the traits: cute, sexy, innocent, and intelligent. Based on fan votes, the winning characters were designed and have been projected onto the faces of actual girls. However, the voices of the members are the voices of the actual singers.

MAVE

MAVE is a four-member girl group, entirely composed of AI members, under Metaverse Entertainment. The group debuted with their single album, “Pandora’s Box” in January 2023. The group’s name means “make a new wave,” as it hopes to create a new wave of K-pop that includes virtual idols. The group is formed through a collaboration between Kakao, an internet company, and Netmarble, a mobile game company.

PLAVE

In March 2023, PLAVE made their debut under Kakao’s VLAST with the single album “Asterum.” Unlike other virtual artists, PLAVE uses computer graphics to create manhwa-style characters in place of the real bodies. Each track on their album was written and composed by the members themselves.

FE:VERSE

FE:VERSE is a virtual 5-member girl group formed by the winners of Kakao’s survival show, GIRL’S RE:VERSE. The group debuted with “CHO” in May 2023. Although the members are virtual, they are played by idols from other K-pop groups.