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Rina Sawyama -- The Voice of a Genre-Spanning Pop Star

December 7, 2022

Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...

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YouTube Announces New “Creator Music” Platform

October 4, 2022

In the wake of Tiktok’s rapid expansion and growing dominance in the short-form video market, YouTube has felt the pressure to adapt to keep up with the shifting demands of its audience...

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Deep Dive: How Conan Gray Writes His Songs

October 5, 2022

Conan Gray is an American YouTuber turned singer-songwriter, most well-known for his songs about heartbreak and unrequited love. Throughout his career, Conan has written songs like “Crush Culture”...

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Phoebe Bridgers: A Deep Dive into Songwriting

October 17, 2022

Phoebe Bridgers is an American songwriter, singer, and producer who has, in recent years, gained mainstream recognition with the release of her sophomore album “Punisher” in 2020...

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How Steve Lacy Makes the Most with Less

October 18, 2022

Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...

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Has the Pandemic Changed the World of Live Music?

August 31, 2022

For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........

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Like the Early Days of Hip-Hop: The Future of Blockchain in the Music Industry

August 19, 2022

One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...

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Snapchat Announces a $100,000 Monthly Grant for Artists

August 19, 2022

Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...

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TikTok Plans to Introduce a New Music Streaming App

August 15, 2022

Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....

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Are Charlie Puth’s Music Classes Worth $300?

August 4, 2022

Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....

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Success Through Self-Exploration: Lexie Liu's Rise to Stardom

August 2, 2022

Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...

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BTS: The First K-Pop Band to be Invited to the White House

June 17, 2022

BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...

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They're Not Real? The Rise in Virtual Kpop Groups

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Photo Source: News24

As virtual technology continues to evolve and we move towards the metaverse future, the K-pop industry has begun delving into all the possibilities. Virtual/ AI groups and performers are becoming increasingly popular and widespread in the K-pop industry. In this article, we’ll dive into a few virtual groups that have debuted in recent years.

AESPA

In November 2020, SM Entertainment debuted Aespa, the first K-pop group with their own AI avatars. The group debuted with the single “Black Mamba” and has released three albums since. Having popularized the metaverse concept in K-pop, the group consists of four members and their virtual counterparts (“aes”). These online avatars have been created from the data that the members have uploaded online, being the reflection of Aepsa.

ETERN!TY

Created by Pulse9’s technology, the group, consisting of 11 members, made their debut in March 2021 with their first single, “I’m Real.” The company started by generating female faces using Deep Real AI, based on the traits: cute, sexy, innocent, and intelligent. Based on fan votes, the winning characters were designed and have been projected onto the faces of actual girls. However, the voices of the members are the voices of the actual singers.

MAVE

MAVE is a four-member girl group, entirely composed of AI members, under Metaverse Entertainment. The group debuted with their single album, “Pandora’s Box” in January 2023. The group’s name means “make a new wave,” as it hopes to create a new wave of K-pop that includes virtual idols. The group is formed through a collaboration between Kakao, an internet company, and Netmarble, a mobile game company.

PLAVE

In March 2023, PLAVE made their debut under Kakao’s VLAST with the single album “Asterum.” Unlike other virtual artists, PLAVE uses computer graphics to create manhwa-style characters in place of the real bodies. Each track on their album was written and composed by the members themselves.

FE:VERSE

FE:VERSE is a virtual 5-member girl group formed by the winners of Kakao’s survival show, GIRL’S RE:VERSE. The group debuted with “CHO” in May 2023. Although the members are virtual, they are played by idols from other K-pop groups.