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The Decline of Pop and Club Music in the Era of Sadness

June 18, 2024

Pop and club music used to be the anthems of good times. From the infectious beats of the late '90s and early 2000s to the party-ready hits that defined the early 2010s, these genres once...

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Glass Animals Are Trapped In an Airlock on New Single and Video

June 18, 2024

“YOU BLEW ME to stardust,” Glass Animals lead singer Dave Bayley sings on the U.K. band’s latest single “Tear in Space (Airlock).” The tantalizing track swirls with synths over a pulsating beat as...

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Blackpink’s Lisa Teases New Solo Music

June 18, 2024

A couple of months ago, Blackpink’s Lisa signed a solo deal with RCA, and now it looks like she hopes to release new music soon. An Instagram Story on her official account links to pre-save links...

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Central Cee's "Band4Band": Setting Records and Redefining UK Rap

June 15, 2024

UK rapper Central Cee has made headlines with his latest single, "Band4Band," achieving the fastest-selling rap single of the year. This milestone not only cements his status as one of the most...

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Bon Jovi's Triumphant Return: Reflecting on 40 Years with “Forever”

June 15, 2024

Forty years after they ran away with our hearts and into rock history, Bon Jovi is back with a reflective new album, Forever, taking stock of all the boys from New Jersey have accomplished.

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Kaytranada: A Decade of Dancefloor Domination and Timeless Sound

June 15, 2024

A decade on from his breakthrough Boiler Room DJ set, Canadian producer Kaytranada has cemented himself as a dance music powerhouse. His work blends the worlds of underground electronic sounds and...

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Central Cee: The New Voice of British Drill

June 15, 2024

Central Cee, born Oakley Neil H.T. Caesar-Su on June 4, 1998, in Shepherd's Bush, London, has swiftly emerged as one of the most prominent voices in the UK drill scene. With his raw lyricism...

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Preparing for the 11th Dimension: Reflections and New Beginnings

June 15, 2024

Believe it or not, it’s already been a decade since the SoundCloud rap era first ignited, and we’re seeing the lasting impact of the moshpit-dwelling artists who defined the movement...

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AURORA Ponders Life, Death, and the Heart in New Album

June 15, 2024

Norwegian alt-pop sensation AURORA is set to release her highly anticipated fifth album, "What Happened To The Heart?" Following a series of successful projects—2016's "All My Demons Greeting Me....

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Tate McRae: Dancing to the Beat of Her Drum

June 7, 2024

Tate McRae, born on July 1, 2003, in Calgary, Alberta, Canada, has swiftly risen to fame as one of the most exciting young talents in the music industry today...

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Beyoncé's "Cowboy Carter": A Bold Reinvention in Music

June 7, 2024

Beyoncé has once again proven why she is a force to be reckoned with in the music industry with the release of her latest album, "Cowboy Carter."

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Revolutionizing Music Discovery: Spotify and Amazon Launch AI-Powered Playlists

June 7, 2024

In a bold move to redefine how we discover and interact with music, Spotify and Amazon Music have each introduced groundbreaking AI-powered playlist generators...

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Thousands of Swifties made 'unbelievable impact' on Edinburgh

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Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.

The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.

Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.