August 26, 2024
If you’re a songwriter who can sing but can’t play an instrument, you may feel like you’ve hit a roadblock in your creative journey. You have the ideas in your head, but you’re unsure how to turn...
Read moreAugust 26, 2024
For many newer producers, it can be confusing to understand the importance of mastering, especially when your mix feels polished and balanced. However, mastering is an essential step in the...
Read moreAugust 25, 2024
If you’ve been writing music for a decade but are just starting to dive into vocal melodies, you’re not alone in facing challenges with phrasing and creating vocal dynamics that don’t feel repetitive.
Read moreAugust 23, 2024
Adding FX and ear candy can feel like a daunting task, especially when you start to overthink the process. However, these little details are often what bring a track to life, adding depth, excitement.
Read moreAugust 21, 2024
If you’ve just stepped into the world of music production, vocal stutters can be a fun and impactful technique to add excitement and energy to your tracks. You’ve heard that fast vocal stutter at...
Read moreAugust 21, 2024
If you’ve been experimenting with synthesizers, you know the quest for a perfect synth sound can be a challenging but rewarding process. Whether you’re looking for something clean yet huge, or...
Read moreAugust 21, 2024
Hey there, fellow music creators! Whether you’re balancing a day job, DJ gigs, and music production, or just feeling creatively stuck, you’re not alone. Many of us hit a wall at some point, where...
Read moreAugust 21, 2024
In this article, we’ll explore the most efficient ways to master your creative process as a beatmaker, and how you can learn from one of the most respected producers in the game: J Dilla.
Read moreAugust 8, 2024
This Labor Day weekend, Bumbershoot Arts and Music Festival returns to Seattle Center from August 31 to September 1, 2024. With a rich history spanning over 50 years, Bumbershoot continues to be a...
Read moreAugust 8, 2024
As the summer winds down and the crisp autumn air begins to roll in, music enthusiasts are eagerly anticipating one of California’s premier music festivals. The Ohana Festival, set to take place...
Read moreAugust 8, 2024
As the vibrant hues of summer give way to the golden tones of fall, the anticipation for one of California’s most eclectic music festivals begins to build. This October, the 2024 Desert Daze music...
Read moreJuly 24, 2024
Creating a song that radiates joy and energy, much like Pharrell Williams' hit "Happy," is an exciting challenge for any music creator. Whether you're a seasoned producer or just starting out...
Read moreTaylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.
The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.
Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.