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Can Coca-Cola Hit the Top of the Charts with Its Bold New Music Strategy?

June 2, 2024

Coca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang...

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Lena Meyer-Landrut: Embracing Vulnerability and Authenticity

June 2, 2024

German singer Lena Meyer-Landrut, at 33, has no qualms about discussing her battles with depression and self-doubt in the public eye...

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Reggaeton Copyright Infringement Lawsuit Moves Forward: A Landmark Case in Latin Music

June 2, 2024

The beats of reggaeton, known for their infectious rhythms and global appeal, are now at the center of a massive legal battle that could reshape the genre...

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Twenty One Pilots' "Clancy": A Profound Finale to an Era

June 2, 2024

Twenty One Pilots, the alternative pop-rock duo known for their introspective and often introspective themes, have released their concept album "Clancy...

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Apple Music Celebrates the Greatest Albums of All Time with Lauryn Hill at the Top

June 2, 2024

Apple Music has recently unveiled its highly anticipated list of the 10 greatest albums of all time, placing Lauryn Hill's seminal 1998 album, "The Miseducation of Lauryn Hill...

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RM’s "Right Place, Wrong Person": A Bold Leap into Artistic Experimentation

June 2, 2024

RM, the leader of the global K-pop phenomenon BTS, has released his solo album, "Right Place, Wrong Person," an eagerly awaited project that has set the music world abuzz...

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Rapsody's "Please Don't Cry": A Deep Dive into Strength and Vulnerability

June 2, 2024

Rapsody, renowned for her lyrical depth and articulate storytelling, has once again captured the hearts of hip-hop enthusiasts with her latest album, "Please Don't Cry."

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Britney Spears: Reflections on Her Journey and Decision to Leave the Music Industry

June 2, 2024

Britney Spears, the iconic pop star who once dominated the charts and captured the hearts of millions, has recently made a definitive statement: she will never return to the music industry...

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Why Coldplay Keeps Getting Better and Better

June 2, 2024

For nearly two decades, Coldplay has been a prominent force in the music industry, inspiring countless new bands. While many bands hit a plateau in their popularity, Coldplay seems to defy this...

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Eminem Drops Surprise Single 'Houdini' Featuring A-List Cameos and a Time-Travel Twist

June 2, 2024

Eminem has just released his latest single, “Houdini,” on Friday, May 31, marking the debut track from his highly anticipated upcoming album, *The Death of Slim Shady (Coup de Grâce)*. The new...

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Kim Kardashian and Kanye West’s daughter North West performs ‘The Lion King’ song at Disney concert

May 29, 2024

The Hollywood Bowl recently hosted a spectacular live production of Disney’s ‘The Lion King,’ featuring North West in the role of young Simba. The 10-year-old daughter of Kim Kardashian...

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The Innovative Genius of Tyler, The Creator: Shaping Modern Hip-Hop and Culture

May 29, 2024

Tyler, The Creator, born Tyler Gregory Okonma, is an artist whose creativity and innovation profoundly impact modern hip-hop and popular culture...

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TikTok - Changing the Music Industry

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Photo Source: Carbon Magazine

There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible. 

Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.  

Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about. 

Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue. 

Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience. 

Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing. 

Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background. 

Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.