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The Rise of Punjabi Music in Canada: A Cultural Renaissance

April 5, 2024

In the heart of Canada's diverse music scene, Punjabi music is making significant strides, marking a new chapter in the country's cultural tapestry. This shift is not just a testament to the...

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Portugal. The Man: Through Songwriting Triumphs and Trials

April 5, 2024

At the heart of Portugal. The Man is a songwriting process deeply influenced by their experiences, emotions, and the landscapes of their Alaskan upbringing. John Gourley, the band's frontman...

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Stephanie Poetri: Navigating the Stars and Soundscapes

April 3, 2024

Indonesian-born artist Stephanie Poetri is not just a musician; she's a sonic storyteller whose narratives unfold against the backdrop of a world obsessed with digital connectivity and astrological...

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Universal Music Group and HYBE Forge Strategic 10-Year Distribution and Collaboration Agreement

April 1, 2024

In a significant move that underscores the evolving dynamics of the global music industry, Universal Music Group (UMG) and HYBE, a prominent South Korean entertainment company, have announced...

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The National: A Journey Through Melancholy and the Art of Songwriting

March 31, 2024

Since its inception in 1999, the National has meticulously crafted a sound that resonates with the subtle complexities of human emotion, blurring the lines between melancholy and a peculiar sense....

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NIKI: A Profile on Self-Discovery and International Acclaim

March 29, 2024

Nicole Zefanya, known professionally as NIKI, has carved a unique space for herself in the contemporary music scene, transforming from a self-made YouTube artist into a history-making star...

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Jhené Aiko Embarks on the Magic Hour Tour: A Celebration of Resilience and Artistic Collaboration

March 27, 2024

In the dynamic world of contemporary R&B, few artists possess the ethereal quality and lyrical depth of Jhené Aiko Efuru Chilombo. Known for her soulful voice and introspective songwriting, Aiko...

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SZA's "Saturn": Chart-Topping Success and Insight into Her Songwriting Process

March 22, 2024

In the ever-evolving world of R&B music SZA stands as a beacon of innovation. Her latest single, "Saturn," marks a significant milestone in her illustrious career. Debuted during the 2024 Grammy...

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The Rap Challenge of Drill Beats: Why Cardi B Didn't Release Ice Spice 'Munch' Remix

March 20, 2024

Drill beats, with their gritty textures and relentless rhythms, represent one of these challenging frontiers. Cardi B's recent experience with recording a verse for a remix of Ice Spice's "Munch"...

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Ariana Grande's Lyrical Odyssey: Love and Loss in 'Eternal Sunshine'

Ariana Grande has once again captured the spotlight with her latest album, "Eternal Echoes." This time, Grande embarks on a deeply personal journey, weaving her narrative through the thematic...

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Ludwig Göransson’s Oscar Triumph: Crafting Oppenheimer's “Unplayable” Score

March 14, 2024

In the grand auditorium of dreams, Ludwig Göransson clutched the Oscar statuette for Best Score, a testament to his monumental contribution to Christopher Nolan’s Oppenheimer. This win adds another...

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The TikTok-UMG Standoff: A Battle Over Music Rights and Its Ripple Effects

March 10, 2024

Universal Music Group (UMG), the world’s largest music company, has withdrawn its catalog from TikTok, the leading platform for music promotion...

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TikTok is "Hooked" on The Song House

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Photo: The Song House Facebook page

The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in their group in 30 minutes. Through collaboration, the artists can explore new things and produce a one-of-a-kind song hook. These hooks are presented, recorded, and uploaded to Song House’s Instagram, Facebook, YouTube and TikTok accounts for viewers to enjoy. If it “blows up” then the artists will have an opportunity to complete the song. Big hit releases in the Song House Spotify are “Honest”, “Suga Suga”, and “Black Dress”.

The Song House was created by Tyler Ward and first made their presence in July 2021 to pioneer a new generation of songwriting. Tyler Ward is an independent American singer-songwriter and producer who has close to 2M subscribers on YouTube. Currently, he primarily works as a producer for the artists in the Song House family.

Many artists feel hesitant, scared, and nervous about their abilities or their work. Many second-guess themselves through their production, but the Song House community creates a safe space for these creators to express their musical ideas. Music is perfect in their imperfection, and Song House takes these words to heart.

Photo: The Song House Tiktok

Recently, Song House released their first full music video with Kyndal Inskeep, “Honest”. The song was first uploaded on March 30, 2022 as a hook written in 30 minutes by a small team of artists. The relatable and deep lyrics touched the hearts of many viewers, and views skyrocketed with the original hook attaining over 700k likes on TikTok. Eventually, the song was completed, and has risen to be Song House’s top hit on Spotify.

The Song House’s TikTok presence has been growing day by day, and currently has 710K followers. Many hooks get viral in the first 5-6 hours, and their TikTok views average over 50K views with some almost hitting 1M.

We hope this isn’t the last we see of these great song and video productions. We look forward to seeing how these songwriters and artists will grow in the future.