.png)
June 23, 2024
Sony Music's recent announcement to acquire the majority of Queen's music catalogue, along with various other rights, signifies a monumental deal valued at approximately £1 billion...
Read more.png)
June 23, 2024
Nigerian superstar Rema has made an electrifying return with his new track, "Benin Boys," marking his first musical release of 2024. This collaboration with Shallipopi is a significant moment for...
Read more.png)
June 23, 2024
Alicia Keys, born Alicia Augello Cook on January 25, 1981, in New York City, is an artist whose influence and talent have transcended musical genres and generations. With her powerful voice...
Read more.png)
June 23, 2024
Armaan Malik, born on July 22, 1995, in Mumbai, India, is a name that resonates with melody, versatility, and youthful charm. As one of the most prominent voices in contemporary Indian music...
Read more.png)
June 23, 2024
In the ever-evolving landscape of Indian music, a new artist is making waves with his fresh sound and heartfelt lyrics. Mitraz, an emerging star in the Indian pop music scene, has captivated...
Read more.png)
June 23, 2024
Country music legend George Strait has once again demonstrated his unparalleled star power by breaking the record for the largest concert ever held in the United States. His recent performance at...
Read more.png)
June 22, 2024
Katy Perry is once again stirring excitement in the music world with the announcement of her upcoming single, "Woman’s World," heralding a new album that promises to continue her dynamic presence...
Read more.png)
Carrie Underwood celebrated a major milestone in her illustrious career on June 1, as she performed her 50th show in the "Reflection: The Las Vegas Residency" at Resorts World Theatre. This...
Read more.png)
June 22, 2024
Charli XCX's latest album, BRAT, has garnered critical acclaim, yet it has also reignited rumors of a feud with Taylor Swift. Despite having opened for Taylor on her Reputation tour, Charli's new...
Read more.png)
June 22, 2024
Post Malone is currently riding a wave of success, standing at the pinnacle of the Billboard Hot 100 with his Morgan Wallen duet "I Had Some Help." In an exciting development, he has announced the...
Read more.png)
June 22, 2024
Rihanna, the multifaceted artist and entrepreneur, has kept fans eagerly awaiting her next album since the release of ANTI in 2016. In a recent interview with Extra TV, she finally provided some...
Read more.png)
June 22, 2024
Coldplay has announced an innovative and eco-friendly initiative for their upcoming album Moon Music, which will be produced on vinyl made from recycled plastic bottles. The British band aims to...
Read more.jpg)
Photo: Bloomberg
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.
TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.
.jpg)
Photo: 9to5Mac
According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.
As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.
Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.
.png)
