.png)
April 5, 2024
In the heart of Canada's diverse music scene, Punjabi music is making significant strides, marking a new chapter in the country's cultural tapestry. This shift is not just a testament to the...
Read more.png)
April 5, 2024
At the heart of Portugal. The Man is a songwriting process deeply influenced by their experiences, emotions, and the landscapes of their Alaskan upbringing. John Gourley, the band's frontman...
Read more.png)
April 3, 2024
Indonesian-born artist Stephanie Poetri is not just a musician; she's a sonic storyteller whose narratives unfold against the backdrop of a world obsessed with digital connectivity and astrological...
Read more.png)
April 1, 2024
In a significant move that underscores the evolving dynamics of the global music industry, Universal Music Group (UMG) and HYBE, a prominent South Korean entertainment company, have announced...
Read more.png)
March 31, 2024
Since its inception in 1999, the National has meticulously crafted a sound that resonates with the subtle complexities of human emotion, blurring the lines between melancholy and a peculiar sense....
Read more.png)
March 29, 2024
Nicole Zefanya, known professionally as NIKI, has carved a unique space for herself in the contemporary music scene, transforming from a self-made YouTube artist into a history-making star...
Read more.png)
March 27, 2024
In the dynamic world of contemporary R&B, few artists possess the ethereal quality and lyrical depth of Jhené Aiko Efuru Chilombo. Known for her soulful voice and introspective songwriting, Aiko...
Read more.png)
March 22, 2024
In the ever-evolving world of R&B music SZA stands as a beacon of innovation. Her latest single, "Saturn," marks a significant milestone in her illustrious career. Debuted during the 2024 Grammy...
Read more.png)
March 20, 2024
Drill beats, with their gritty textures and relentless rhythms, represent one of these challenging frontiers. Cardi B's recent experience with recording a verse for a remix of Ice Spice's "Munch"...
Read more.png)
Ariana Grande has once again captured the spotlight with her latest album, "Eternal Echoes." This time, Grande embarks on a deeply personal journey, weaving her narrative through the thematic...
Read more.png)
March 14, 2024
In the grand auditorium of dreams, Ludwig Göransson clutched the Oscar statuette for Best Score, a testament to his monumental contribution to Christopher Nolan’s Oppenheimer. This win adds another...
Read more.png)
March 10, 2024
Universal Music Group (UMG), the world’s largest music company, has withdrawn its catalog from TikTok, the leading platform for music promotion...
Read more.jpg)
Photo: Bloomberg
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.
TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.
.jpg)
Photo: 9to5Mac
According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.
As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.
Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.
.png)
