July 19, 2023
Music industry icon Beyoncé is powerful and captivating. She is known not only for her dramatic performances, but also for her outstanding songwriting skills. We will delve deeper into the creative...
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July 19, 2023
Gunna, a mainstream rapper, just released a new album containing a #1 “Billboard Hot 100” hit song called “fukumean” despite the current controversy around his name. Gunna was arrested back in May....
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July 19, 2023
Everyone knows Tik Tok as the app that blew up during COVID as a way for people to create and share short videos for others to enjoy. The video’s posted range from funny skits, dances, lip sync.....
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July 19, 2023
The mastermind behind the overwhelmingly successful album, Sour, the 20-year-old Olivia Rodrigo comes back into the spotlight with a new heart wrenching single, ‘Vampire’ and the...
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July 18, 2023
Spider-Man: Across the Spider-Verse took the world by storm with its groundbreaking animation, immersive storytelling and captivating visuals . One of the key elements that contributed to the succe...
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June 12, 2023
Barbados-born superstar Rihanna has left an indelible mark on the music industry with her iconic sound, versatile talent, and fearless attitude. Her music has become a cultural phenomenon....
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May 31, 2023
Capturing millions with a unique sound and compelling personality in an ever-evolving world of contemporary music. Very few artists have been able to do it....
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May 25, 2023
Legendary singer-songwriter Taylor Swift has captivated the world with her haunting lyrics and infectious melodies. Behind her numerous chart hits lies an intriguing songwriting process.....
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May 18, 2023
Kiana Ledé has been rocking in the R&B scene and her latest single “Jealous” continues this trend. The other day, Sonical.ly had the chance to sit down and talk with Ledé about her musical journey.
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May 18, 2023
Anyone within the hip-hop scene knows the name, DJ Khalil. He gained popularity for both his music-producing and DJing skills. The other day, Sonical.ly had a chance to sit down and talk with DJ Khal
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May 7, 2023
Copyright infringement cases are very much on the rise in the music industry. Recently, Ed Sheeran was on the receiving end of one. Fortunately for him and the music industry as a whole, he won. Who
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April 28, 2023
Artificial Intelligence (aka AI) is not a new thing. It has been used for various purposes like social media algorithms and Siri on your phone. However, for the first time, AI is being used in
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Photo: Bloomberg
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.
TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.
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Photo: 9to5Mac
According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.
As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.
Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.
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