December 8, 2024
Kesha is back, and she’s making a powerful statement with her latest single, Delusional. The track, released today, marks the beginning of a bold new chapter for the pop icon, blending her...
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December 8, 2024
In the ever-evolving world of pop music, Nessa Barrett has emerged as a powerful force who isn’t afraid to express the rawest parts of herself. From her early days as a social media personality to...
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December 8, 2024
Lola Young has quickly become one of the most exciting new voices in the UK music scene. With her soulful voice, poetic lyrics, and unapologetic presence, she is reshaping the boundaries of soul...
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December 8, 2024
Born in Hell’s Kitchen, New York, in 1981, Alicia Keys emerged as a powerful force in the music industry just two decades later. Her debut album, *Songs in A Minor*, released in 2001 on RCA Records...
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December 8, 2024
In the ever-evolving world of music, only a select few artists possess the vision and talent to transcend genres and redefine industry standards. Among these trailblazers stands The Weeknd, whose...
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December 8, 2024
Kanye West’s latest video has everyone talking, and at the center of it all is none other than his daughter, North West. The 10-year-old is making waves with her charismatic performance, showcasing...
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December 8, 2024
The wait is almost over—The Weeknd’s highly anticipated album drops tomorrow, and fans are buzzing with excitement. Known for his genre-defying sound and cinematic storytelling, the artist has been...
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December 8, 2024
Cher, the iconic Goddess of Pop, has revealed that her upcoming album might be her final musical project. At 77 years old, the singer-songwriter and actress says she’s ready to take a step back...
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December 8, 2024
Icelandic-Chinese singer-songwriter Laufey (pronounced *Loy-vay*) is bringing a fresh, modern twist to jazz, channeling the timeless allure of icons like Ella Fitzgerald. With her unique blend of...
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December 5, 2024
A$AP Rocky, born Rakim Athelaston Mayers in Harlem, New York, has become one of the most influential figures in both hip-hop and fashion since his breakthrough in the early 2010s. Known for his...
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December 5, 2024
Taylor Swift has once again cemented her legacy in the music industry, earning the number two spot on Billboard’s Greatest Pop Stars of the 21st Century list. This recognition celebrates Swift's...
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Photo: Bloomberg
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music industry. It is well known that songs trending on TikTok often end up ranking on the Billboard 100 or Spotify Viral 50. This prominent pattern of TikTok fame leading to industry success has allowed tracks like Old Town Road by Lil Nas X and Drivers License by Oliva Rodrigo to become viral sensations on TikTok before placing on the Billboard 100.
TikTok’s parent company, ByteDance, has recognized the app’s profound impact on music marketing, distribution, and consumption. Consequently, ByteDance has filed patents for “TikTok Music”, an interactive music streaming app that will allow users to purchase, play, share, and download music. Additionally, users can create and recommend playlists, comment on music, and even share lyrics.
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Photo: 9to5Mac
According to a study conducted by the music analytics company, MRC Data, 67% of TikTok users are more likely to seek out songs on music streaming services after hearing them on TikTok. Moreover, a UK-based investor reported that songs popular on TikTok drive additional views on YouTube and streaming platforms. Thus, TikTok Music has the potential to compete with music streaming giants like Spotify and Apple Music.
As a result, TikTok has quickly become the go-to promotional tool for artists. Marketers often hire influencers to create posts or set up private listening parties with influencers to help popularize a song. Given the essential role of TikTok in a song’s success, it is possible that TikTok Music, with close ties to TikTok, could reshape the music streaming industry.
Music creators and producers will be able to leverage TikTok Music’s interactive functions to further promote their work. This will potentially allow smaller creators to better market their songs and compete with larger record labels. TikTok Music may prove to be a very useful music distribution platform for new-and-upcoming creators that are looking to build a fanbase with minimum marketing costs. Given TikTok’s ability to launch regular people into fame overnight, it is possible that TikTok Music may have similar effects on small creators, allowing them to obtain large followings in short periods of time.
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