stayc main image

Can Coca-Cola Hit the Top of the Charts with Its Bold New Music Strategy?

June 2, 2024

Coca-Cola has a knack for mixing music with its brand, creating memorable moments that resonate globally. Remember the 1971 commercial where a group of young people sang...

Read more
stayc main image

Lena Meyer-Landrut: Embracing Vulnerability and Authenticity

June 2, 2024

German singer Lena Meyer-Landrut, at 33, has no qualms about discussing her battles with depression and self-doubt in the public eye...

Read more
stayc main image

Reggaeton Copyright Infringement Lawsuit Moves Forward: A Landmark Case in Latin Music

June 2, 2024

The beats of reggaeton, known for their infectious rhythms and global appeal, are now at the center of a massive legal battle that could reshape the genre...

Read more
stayc main image

Twenty One Pilots' "Clancy": A Profound Finale to an Era

June 2, 2024

Twenty One Pilots, the alternative pop-rock duo known for their introspective and often introspective themes, have released their concept album "Clancy...

Read more
stayc main image

Apple Music Celebrates the Greatest Albums of All Time with Lauryn Hill at the Top

June 2, 2024

Apple Music has recently unveiled its highly anticipated list of the 10 greatest albums of all time, placing Lauryn Hill's seminal 1998 album, "The Miseducation of Lauryn Hill...

Read more
stayc main image

RM’s "Right Place, Wrong Person": A Bold Leap into Artistic Experimentation

June 2, 2024

RM, the leader of the global K-pop phenomenon BTS, has released his solo album, "Right Place, Wrong Person," an eagerly awaited project that has set the music world abuzz...

Read more
stayc main image

Rapsody's "Please Don't Cry": A Deep Dive into Strength and Vulnerability

June 2, 2024

Rapsody, renowned for her lyrical depth and articulate storytelling, has once again captured the hearts of hip-hop enthusiasts with her latest album, "Please Don't Cry."

Read more
stayc main image

Britney Spears: Reflections on Her Journey and Decision to Leave the Music Industry

June 2, 2024

Britney Spears, the iconic pop star who once dominated the charts and captured the hearts of millions, has recently made a definitive statement: she will never return to the music industry...

Read more
stayc main image

Why Coldplay Keeps Getting Better and Better

June 2, 2024

For nearly two decades, Coldplay has been a prominent force in the music industry, inspiring countless new bands. While many bands hit a plateau in their popularity, Coldplay seems to defy this...

Read more
stayc main image

Eminem Drops Surprise Single 'Houdini' Featuring A-List Cameos and a Time-Travel Twist

June 2, 2024

Eminem has just released his latest single, “Houdini,” on Friday, May 31, marking the debut track from his highly anticipated upcoming album, *The Death of Slim Shady (Coup de Grâce)*. The new...

Read more
stayc main image

Kim Kardashian and Kanye West’s daughter North West performs ‘The Lion King’ song at Disney concert

May 29, 2024

The Hollywood Bowl recently hosted a spectacular live production of Disney’s ‘The Lion King,’ featuring North West in the role of young Simba. The 10-year-old daughter of Kim Kardashian...

Read more
stayc main image

The Innovative Genius of Tyler, The Creator: Shaping Modern Hip-Hop and Culture

May 29, 2024

Tyler, The Creator, born Tyler Gregory Okonma, is an artist whose creativity and innovation profoundly impact modern hip-hop and popular culture...

Read more

Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

stayc main image

Photo Credit: Pitchfork

Tobias Jesso Jr. 

You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his recent award at the 65th GRAMMYs for the new Songwriter of the Year, Non-Classical category. 

For those that don’t know who Jesso is, here’s a quick rundown.

Tobias Jesso Jr. is a Canadian musician born in North Vancouver, BC. For years, Jesso only played guitar and bass. However, at age 27, he decided to pick up piano for the first time. In between shifts at a moving company, Jesso practiced piano. Out of this period emerged his first piano-based song “Just a Dream.” From there, his piano-based music catalogue snowballed. 

With the help of other musical artists, including former Girls bassist JR White, he released his aforementioned album, Goon in 2015. That same year, Jesso went on his first major tour.

People compare Jesso’s musical style to the likes of Randy Newman and Emitt Rhodes. The former, Jesso admits, is his favourite artist. Without a doubt, Jesso skillfully brings the music of the 1960s and 1970s to the present day.

Over the years, Jesso has amassed a large collection of popular songs he’s worked on. The artists he’s collaborated with include:

  • Sia: “Alive”
  • Adele: “When We Were Young,” “Lay Me Down,” and “To Be Loved”
  • Shawn Mendes: “Roses,” “Always Been You”
  • John Legend: “Same Old Story” and “Marching into the Dark” 
  • Niall Horan: “Slow Hands,” “Nice to Meet Ya,” and “No Judgement”
  • Pink: “You Get My Love” 
  • Charlie Puth: “If You Leave Me Now” 
  • Florence and the Machine: “Hunger,” “Grace,” and “The End of Love”
  • Harry Styles: “Boyfriends”

…and many more!

Photo Credit: Rolling Stone

Unsurprisingly, the music industry has recognized Jesso’s talent. The Rolling Stone magazine featured him in their list of the 20 Biggest Breakouts of 2015. That same year he was nominated for Songwriter of the Year at the Juno Awards. The following year he received the SOCAN Breakout Award at the SOCAN Awards in Toronto. More recently, he was the first-ever recipient of the Songwriter of the Year, Non-Classical at the 2023 GRAMMYs.

What’s next for Tobias Jesso Jr.? 

Following his award at the GRAMMYs, Jesso sold his song catalogue to the music investment company, Hipgnosis Song Management, as of Feb.8, 2023. The deal included both the publishing copyrights and performance rights of about 40 songs that he’s worked on from 2015 to 2020. Songs such as “When We Were Young” by Adele, “Alive” by Sia, and “Slow Hands” by Niall Horan are all included. 

Jesso's song catalogue is one of many collections that Hipgnosis is purchasing. Earlier this year, they struck an alleged $200 million deal with Justin Bieber for his songs. Other artists they’ve bought song rights from include Shakira, Red Hot Chili Peppers, Chris Cornell. 

According to Hipgnosis Song Management, the company hopes to capitalize on the new music revenue streams tied to social media platforms like Tik Tok. 

---

If you’d like to read the full article on the deal, click here!

Photo Credit: Billboard