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TikTok - Changing the Music Industry

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There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be...

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Phonk Music and the Gym and Car Communities

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People often say that music is a universal language. It is one of those things that all humans understand and enjoy, and it has an incredible ability to bring people together and create a sense...

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André 3000: Challenging the Notion of Age in Rap Music

November 24, 2023

In the world of hip-hop, André 3000 is a name that commands respect and admiration. As one-half of the iconic rap duo OutKast, he has left an indelible mark on the music industry...

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Chaz Mishan: Crafting for YG Entertainment's BABYMONSTER's Debut Single "Batter Up"

November 22, 2023

In a testament to the global nature of the music industry, Chaz Mishan, renowned producer and composer based in Los Angeles, has joined forces with YG Entertainment's talented songwriters...

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YG Entertainment's BABYMONSTER: Redefining Girl Group Dynamics in K-Pop

November 22, 2023

BABYMONSTER emerged from YG Entertainment’s relentless pursuit of innovation and excellence in the music industry. Known for its ability to cultivate global sensations such as BLACKPINK and BIGBANG...

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Thrash Metal - An Aging Genre

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The thrash metal genre emerged in the early 1980s. Characterized by intricate guitar use, lightning-fast tempos, and its overall bold, aggressive themes, thrash was groundbreaking and quickly became..

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Travis Scott’s Telekinesis

October 27, 2023

Travis Scott, the Houston-born hip-hop sensation, has taken the world by storm with his innovative soundscapes and boundary-pushing creativity. His latest single, "Telekinesis”...

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Drake and J.Cole’s “First Person Shooter”: A Masterpiece in Modern era

October 25, 2023

The lyrics of “First Person Shooter” are a testament to both artists’ lyrical prowess. The song explores themes of success, legacy, and rivalry in the rap industry...

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They're Not Real? The Rise in Virtual Kpop Groups

October 24, 2023

As virtual technology continues to evolve and we move towards the metaverse future, the K-pop industry has begun delving into all the possibilities...

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Sunmi Becomes the 'Stranger' With New Single

October 23, 2023

After over a year of absence from the Kpop scene, solo artist Sunmi has recently come back with her eighth digital single, “STRANGER.” Co-written by Sunmi...

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EXO Chanyeol Assures That You're 'Good Enough' In New Release

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EXO’s Chanyeol dropped the highly-anticipated single, ‘Good Enough.’ The comeback was made two and a half years after his latest release (‘Tomorrow’) in 2021...

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Overwatch 2 Hits the Right Notes with LE SSERAFIM Collaboration

October 20, 2023

LE SSERAFIM, a powerhouse in the K-pop industry, is a South Korean girl group formed by Source Music. Comprising five members – Sakura, Chaewon, Yunjin, Kazuha, and Eunchae – the group made...

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SXSW 2024: Why Music Creators Shouldn’t Miss This Year’s Festival

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Credit: SXSW

SXSW (South by Southwest) is an annual event where the worlds of music, film, and technology collide in one of the most exciting and influential festivals in the world. For an aspiring music creator, attending SXSW in 2024 could be a game-changer for your career. Here are the top 10 reasons why you should make it a priority to attend:

1. Unmatched Networking Opportunities

SXSW is a hub for artists, producers, managers, and industry professionals from all over the globe. Whether you're seeking collaborations, representation, or inspiration, you’ll find endless opportunities to connect with like-minded individuals and industry heavyweights. Many music careers have launched from connections made in the corridors of SXSW.

2. Exposure to New and Emerging Trends

Staying on top of music trends is essential for any aspiring creator. SXSW is known for showcasing the latest in music technology, production techniques, and industry insights. Whether it’s cutting-edge software or the latest music marketing strategies, you’ll gain a glimpse into the future of the music industry.

3. Inspiration from Established Artists

SXSW has hosted performances and talks from legendary artists like Billie Eilish, Lizzo, and Kendrick Lamar. These are creators who’ve redefined the boundaries of music, and as an aspiring artist, you get the chance to learn from their journeys. Attending their live sessions and panels can inspire and guide your own creative process.

Check out the full artist performance line up here: SXSW 2024 Schedule

4. Performance Opportunities

SXSW isn’t just for observing—it’s also a stage for emerging talent. Many artists who started off playing small showcases at SXSW, like John Mayer and Amy Winehouse, went on to achieve international stardom. Performing at SXSW can put your music in front of thousands, including major label reps and music scouts.

5. Access to Educational Workshops and Panels

SXSW offers more than performances. It’s packed with panels and workshops led by industry leaders, covering topics ranging from music production to the legalities of the industry. This is a golden opportunity to learn about everything from songwriting and branding to royalties and distribution strategies.

Check out the full music industry workshop and panel line up here: SXSW 2024 Music Business Talks

6. Get Discovered

For many aspiring music creators, SXSW is where they get discovered. The festival has a long track record of putting unknown artists on the map. Artists like Ed Sheeran and Solange made major strides after being seen by key industry players at SXSW. Your dream of getting noticed by a record label or major influencer could happen here.

7. Showcase Your Brand

In today’s music industry, being a talented artist isn’t enough. You need a strong brand to stand out. SXSW is the perfect platform to introduce yourself to the world and showcase your unique brand identity. Whether it’s through your music, your style, or your social presence, SXSW offers endless chances to show the world what makes you different.

8. Interactive Music Technology

With SXSW being a cross-section of music and tech, the event hosts interactive music showcases that spotlight innovative audio tools, AI in music production, and immersive performances. You can test new equipment, see how virtual reality is being applied to music experiences, and get hands-on with tech that could shape the future of your sound.

9. Access to Global Media

SXSW attracts global press and media outlets covering music, culture, and innovation. Attending gives you a chance to be featured in publications, podcasts, and interviews, exposing your music to broader audiences. If you get the right media attention, you can amplify your reach significantly.

10. Be Part of a Legacy

Many of today’s top artists were once SXSW attendees and performers. By attending SXSW, you’re joining a long line of creators who went on to shape music history. The festival has been a launching pad for some of the biggest names in the industry, and being part of this legacy could be the first step in your journey toward stardom.

Final Thoughts

SXSW is a one-of-a-kind experience that can open doors for aspiring music creators. The combination of exposure, education, and networking could be the catalyst that takes your music career to the next level. If you’re serious about making your mark in the industry, don’t miss SXSW 2024. It could be the most important festival you ever attend.